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Fashion

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FashionWomanManSwimwear

The sun bathing suit

Beach, countryside, city pool, what swimsuit for what occasion? NOW has taken a look at some of the best swimsuits in our local stores.

by Redaction NOW Village

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FashionMan

Gentleman’s Club: sweatpants in the spotlight

The jogging suit; the best fashion ally to feel comfortable and trendy. Gentlemen, it's up to you to adopt the trend!

by Maria José Aguilar Soriano

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Fashion

Babycoeur

The founders of Babycoeur, Albina and Célia Freitas, are two moms who are passionate about the world of children. Their advice and expertise are invaluable, as is the high quality of their selection of children's fashion, which the two sisters consider essential

Switzerland
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FashionAccessories

The sun and its glasses

In addition to protecting against the sun's rays, aren't sunglasses the ultimate fashion accessory? NOW selection for the whole family.

by Laëtitia Cadiou

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Fashion

Fashion Focus – Life in pink

Sometimes girly, sometimes sexy, pink is one of the key colors of the season. Focus on this dynamic but delicate color.

by Mélissa Gargiullo

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Fashion

Fashion focus: prints and patterns

Tie dye, floral, carreaux et rayures. Des motifs remplis de personnalité et de détails exubérants, une sélection NOW.

by Maria José Aguilar Soriano

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FashionLingerie

Lingerie – In all transparency!

Mystérieuse, sensuelle, élégante, parfois provocatrice, la pièce de lingerie transparente arrive toujours à ses fins lorsqu'il s'agit de créer une émotion ! 

by Redaction NOW Village

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Jewellery

The timeless bracelet for men

Today, men's jewelry is exposed through full-fledged lines, between ostentatious pieces and minimalist designs. And if there is one piece that the great houses have seized, it is the bracelet. Let's zoom in on this essential part of the men's jewelry wardrobe.

by Juliette Weiss

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Books

Books – A selection for our moms

Let's celebrate our moms with a selection of books! Whether they are poetic, fashion fans, business leaders, gourmets or travelers, this year we're giving moms a message through reading. A nice selection of various books for a moment of sharing that they will love.

by Laëtitia Cadiou

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Watchmaking

Vacheron Constantin: 57 complications of success

Plus ancienne que la Genève helvétique, la pépite horlogère, Vacheron Constantin remonte le temps avec précision.

by Eugénie Rousak

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FashionWoman

Fashion focus – The trench coat from every angle

Il est certes vu et revu mais comment s'en passer ? Le trench coat indétrônable dans votre garde-robe ce printemps ! Zoom sur l'imper avec une sélection à couper le souffle .

by Mélissa Gargiullo

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FashionAccessories

Fashion focus: maxi trend for XXL bags

The maxi bags will be the star of the season because they have everything for them: comfortable, practical and stylish. Focus on this trend.

by Maria José Aguilar Soriano

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FashionLingerie

Doux Frissons

In this small boutique with a cocooning atmosphere, you will discover a large choice of fine lingerie and swimwear, the majority of which comes from Europe.

Sion
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FashionWoman

Fashion Focus : Leather and if we finally dared!

Sophisticated, sexy, rock'n'roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.

by Maria José Aguilar Soriano

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Fashion

Girls Gown Bad

Girls Gown Bad, a concept in tune with the time: the rental of dresses for all occasions and a philosophy of sustainable fashion.

Geneva
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FashionShoesWoman

Combat Boots invade the asphalt to face winter in style

 Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as "rangers", are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What's next?

by Maria José Aguilar Soriano

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FashionMan

Gentleman’s Club – bob and beanie in the spotlight

This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats. 

by Mélissa Gargiullo

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FashionWoman

Celine, with and without acute accent

If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.

by Eugénie Rousak

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FashionMan

Men’s fashion: When the sweater replaces the jacket

Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.

by Juliette Weiss

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FashionWoman

Fashion Focus: red is essential

This season we are betting everything on red. But don't be afraid of it! It is much easier to adopt than you think. Let's go for the color with a strong personality.

by Mélissa Gargiullo

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Lifestyle

Vegetarian cuisine: Benefits and good addresses.

A true social phenomenon, vegetarianism is more than a food habit and today would be similar to a philosophy of life. But then where does this diet come from? What are its benefits and where to find the best vegetarian addresses in Geneva? Clarification.

by Juliette Weiss

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FashionWoman

The bourgeois trend of the season: The bow

This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.

by Maria José Aguilar Soriano

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FashionMan

Men’s fashion : The streetwear, state of the art

No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?

by Juliette Weiss

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Fashion

Prada a beautiful story of Italian style fashion

Why would the Devil select Prada as his clothing style preference? What's so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste?  It's the Prada success story.

by Eugénie Rousak

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Fashion

Bally, when Swiss and Made make the pair

It's hard to imagine that Empress Sissi's wedding, the ascent of Mount Everest, Neil Armstrong's footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh's cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.

by Eugénie Rousak

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Fashion

Kuna, textile heritage of the Andes

It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.

by Eugénie Rousak

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Fashion

Balenciaga, the phoenix of fashion

It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.

by Eugénie Rousak

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Fashion

Kuna

A success story between Geneva and Peru, KUNA is the fruit of more than 50 years of family adventure in the world of Andean textile fibers.

Geneva
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BeautyFashion

WIISH

For fans of fashion and trendy objects with ethical aspirations, make a WIISH! The stopover between Geneva and Carouge, a stone's throw from the Parc des Bastions adjacent to the superb Place De Neuve.

Geneva
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SportFashionWoman

Trend at the top of the mountain

Facing the cold weather in style? This is the challenge that every winter offers us when the resorts open their doors. Whether you're a winter sportswoman or simply a lover of après ski, here are our tips for looking stylish in the mountains.

by Laëtitia Cadiou

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Portrait

Rylsee – The artist who likes to play with letters

Typography, design, graffiti are all playgrounds for Rylsee. The journey of a complete and happy artist.

by Laëtitia Cadiou

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DecorationLifestyle

George

A store that has succeeded in bringing together in one place design, jewelry, decoration and contemporary objects as unusual as they are beautiful.

Geneva
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JewelleryJewels

RITA & ZIA

For more than 10 years the brand has been creating unique jewelry inspired by the "Gypsie" universe. Each piece is exclusive and assembled by hand in the Geneva workshop.

Geneva