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Fashion

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Fashion

Basics Boutique

It is in the residential area of Florissant that the Basics boutique has been located for years. Basics is known for its chic and contemporary style and as its name suggests, it offers a selection of timeless pieces for active women who need to move easily from the office to the chic party scene.

Geneva
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Portrait

Madeleine Bellani – How to regain self-confidence through a makeover?

Image consulting can change our lives, explained by Madeleine Bellani, image consultant and style coach who decided to join the NOW Geneva media platform.

by Laëtitia Cadiou

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Fashion

Eden Park

A charming, chic and contemporary men's ready-to-wear boutique in the heart of the city.

Geneva
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Uncategorized

Fanny Smith – We’re all going to become skicross fans!

by Laëtitia Cadiou

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Fashion

Tricosa

It is an institution in Geneva, a reference in children's clothing since 1958. More than a boutique, it is a true concept store that awaits mothers looking for a pleasant place with impeccable service to dress their charming toddlers from 0 to 16 years old.

Geneva
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Fashion

Affaires À Suivre

Even if there is a sharp choice of some pretty contemporary brands, this store is among the first to have selected exceptional pieces in vintage and second hand with many brands that make you dream.

Geneva
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Fashion

Lacoste: The legendary crocodile and its hundred-year-old claws

Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father's aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.

by Eugénie Rousak

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Uncategorized

Instant mode: red is essential

by Laëtitia Cadiou