Fashion

Fashion–Woman

The bourgeois trend of the season: The bow

This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.

by Maria José Aguilar Soriano

Fashion–Man

Men’s fashion : The streetwear, state of the art

No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?

by Juliette Weiss

Prada a beautiful story of Italian style fashion

Why would the Devil select Prada as his clothing style preference? What's so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste? It's the Prada success story.

by Eugénie Rousak

Bally, when Swiss and Made make the pair

It's hard to imagine that Empress Sissi's wedding, the ascent of Mount Everest, Neil Armstrong's footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh's cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.

by Eugénie Rousak

Kuna, textile heritage of the Andes

It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.

by Eugénie Rousak

Balenciaga, the phoenix of fashion

It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.

by Eugénie Rousak

Kuna

A success story between Geneva and Peru, KUNA is the fruit of more than 50 years of family adventure in the world of Andean textile fibers.

Beauty–Fashion

WIISH

For fans of fashion and trendy objects with ethical aspirations, make a WIISH! The stopover between Geneva and Carouge, a stone's throw from the Parc des Bastions adjacent to the superb Place De Neuve.

Sport–Fashion–Woman

Trend at the top of the mountain

Facing the cold weather in style? This is the challenge that every winter offers us when the resorts open their doors. Whether you're a winter sportswoman or simply a lover of après ski, here are our tips for looking stylish in the mountains.

by Laëtitia Cadiou

Portrait

Rylsee – The artist who likes to play with letters

Typography, design, graffiti are all playgrounds for Rylsee. The journey of a complete and happy artist.

by Laëtitia Cadiou

Decoration–Lifestyle

George

A store that has succeeded in bringing together in one place design, jewelry, decoration and contemporary objects as unusual as they are beautiful.

Jewellery–Jewels

RITA & ZIA

For more than 10 years the brand has been creating unique jewelry inspired by the "Gypsie" universe. Each piece is exclusive and assembled by hand in the Geneva workshop.

Basics Boutique

It is in the residential area of Florissant that the Basics boutique has been located for years. Basics is known for its chic and contemporary style and as its name suggests, it offers a selection of timeless pieces for active women who need to move easily from the office to the chic party scene.

Portrait

Madeleine Bellani – How to regain self-confidence through a makeover?

Image consulting can change our lives, explained by Madeleine Bellani, image consultant and style coach who decided to join the NOW Geneva media platform.

by Laëtitia Cadiou

Eden Park

A charming, chic and contemporary men's ready-to-wear boutique in the heart of the city.

Uncategorized

Fanny Smith – We’re all going to become skicross fans!

by Laëtitia Cadiou

Tricosa

It is an institution in Geneva, a reference in children's clothing since 1958. More than a boutique, it is a true concept store that awaits mothers looking for a pleasant place with impeccable service to dress their charming toddlers from 0 to 16 years old.

Affaires À Suivre

Even if there is a sharp choice of some pretty contemporary brands, this store is among the first to have selected exceptional pieces in vintage and second hand with many brands that make you dream.

Uncategorized

Instant mode: red is essential

by Laëtitia Cadiou