08 June 2021

Fashion Focus – Life in pink

by Mélissa Gargiullo

Sometimes girly, sometimes sexy, pink is one of the key colors of the season. Focus on this dynamic but delicate color.

Alongside yellow, pink was the star of the catwalks during the SS21 Fashion Week. But which pink is doing its show this summer? We hesitate between pastel pink, fuchsia or powder pink … 

Even if pink is now considered the feminine color par excellence, it was not always so! Indeed, in the 18th century, pink was the color par excellence for women and men, representing elegance, nobility and aristocracy. It was much later, in 1920, that pink became a color almost exclusively for women. In 1937, the famous “shocking pink” becomes trendy with Elsa Schiaparelli who uses it for several of her creations, a way to detach herself from the difficult world situation of the time. Nevertheless, during and after World War II, pink is highly associated with the image of the delicate and innocent woman. In the 80s, the fashion icon who wore this color with a smile and good humor, was Princess Diana, or Lady Di. She proved that pink can be worn in many ways and for many events! Let’s not forget the fuchsia pink that arrived at the top of the trends in the early 2000s before being dethroned in 2017 by the lighter millennial pink.

Fragonard’s “L’Escarpolette” (1767), Marilyn Monroe in Men Prefer Blondes, ©Schiaparelli SS21

On the catwalk

Versace takes us to the deepest part of the ocean with its summer looks inspired by marine life. We find mini shorts and midi skirts with fuchsia pink ruffles. Dolce & Gabbana takes us to the south of Italy with a long, light dress, perfect for your next vacation. Fendi offers touches of pink with an off-white total look. Gloves, a bag and fuchsia pink booties are an interesting twist to this trend. Chanel embraces the trend through its new SS21 campaign with Charlotte Casiraghi and its campaign for the Cruise collection with Lily Rose Depp. Finally, Valentino dares to go all out; a slightly oversized fuchsia pink shirt with mini (very mini!) black shorts. 

NOW offers you a selection of pink fashion pieces to have in your wardrobe! The total look is allowed and the number 1 rule is to have fun!

The blazer: a safe bet 

The blazer is dressed in fuchsia pink this year and brightens up the most sober looks. We particularly like the oversized pink blazer associated with black, white or beige mini shorts. A perfect balance of inconsistency and unbeatable chic! We fight the heat while remaining classy and trendy.  The fuchsia pink blazer goes very well with our favorite light jeans or white tailored pants. One shows the practical side while the other is the perfect style for a day at the office. 

The dress: the queen of the day…and the evening!

As you may have read above, designers loved presenting pink dresses during SS 21 Fashion Week. So why not take a cue from that? The fuchsia dress is definitely for the more ambitious. The dress can afford many lengths, mini, midi or long, the pink fuchsia dress is “fun”! For those who would not dare the fuchsia, we lean towards the pastel pink. The dress can be worn during the day or in the evening. A multi-functional option! 

The pants: our ally for the summer 

What if we dared the fuchsia pink pants? Even if the color may upset you, pink is perfect to assemble with white. Far from looking like a strawberry candy, we associate pink pants with a light white blouse, which we tuck in the pants to have a very feminine working girl look. The balance is perfect and you will not regret the summer style that this color can bring. Of course, you can wear the pink pants in many ways, in total look with a pink top or a blazer of the same color, or a white t-shirt for a softer and sporty style. 

The accessories, to put forward

So, do you have some pink accessories? 

For the more discreet, try the trend by adorning yourself with some pink jewelry. Fuchsia or pastel, the ball is in your court. We also love pink bags, mini for summer evenings or tote bags for vacations in the sun, there is no lack of choice!

The pink shoes not to forget, a pair that should put you in light! Small preference for summer models: espadrilles, ballerinas or wedges. 

Essential accessory for the summer evenings sometimes a little cool, the scarf or the pink shawl make their big return.

We’ve managed to convince you to live life in pink for a delicious summer? 

Blazer, Hugo Boss

Bag Ermanno Servino, Boutique Mira

Necklace Sila, Cozkoco

Jacket Joan, KUNA

Pink skorts, Valentino

Le Pliage Filet bag, Longchamp

Shoes Belle, Roger Vivier

Shawl Tema, KUNA

Dress Lirika Matoshi, Girls Gown Bad

Leather pochette “Swing”, Boutique 8&18

Trousers Alby, Marc O’Polo