Urban minimalism
The era of “post streetwear” is well underway. With the rarification of jogging suits and other hoodies, a more conventional, true and sought-after elegance is being advocated today. It’s time to look at “traditional” dress codes that are upgraded with innovative details. A nod to the minimalism of the 90s, with always a soft spot for comfortable, even oversized cuts.
A return to tailoring
The last men’s fashion shows have proved it, the costume has freed itself from its formal and severe connotation. At Louis Vuitton by Virgil Abloh, the costumes seemed to literally swallow the silhouettes. More supple, looser, with great reinforcement of light and fluid fabrics, they reinvented themselves to give way to a style in between, always enriched with streetwear details.
For example, we mix an XL suit jacket and XS shorts, we play with overlays and deconstructed cuts. In Geneva, you can find the ideal tailoring jackets at the Kanoa Italia boutique or at Celine’s, with a weakness for tennis stripes that evoke an ultra trendy formalism.
So Gentlemen, we choose our pants one size up, we combine them with a basic white “gender less” t-shirt, and we top it all off with a variable-geometry suit jacket.
Power dressing
Minimalism and traditions do not mean boring. So we bet on an originality of rigor by boosting its look with fashion details and strong pieces. We adopt tropical and animal prints in small touches, on sneakers for example, or on a printed short-sleeved shirt. You can find perfect ones at Sandro.
For a trendy arty-street look, you can combine it with a bobsleigh or a nylon canvas cap. In Geneva, the Prada boutique is the most suitable. A way of saying that fashion is not “only” in the street.
Baskets, Saint Laurent
Beige Jacket, Celine
White T-shirt, Sandro
Bob light blue, Prada
Trousers, Kanoa