Our finest Swiss addresses

Fashion

From Beach to City: Swimwear Becomes a Fashion Statement

From beach to city, swimwear has become a true fashion statement. Minimalist, graphic or couture-inspired, it now accompanies the most beautiful summer days far beyond the shoreline.
Decoration

SEASIDE – Summer at Home

Deep blue, natural materials, sun-filled objects and design touches: seaside style enters the home with elegance.
Swissness

Sophie Taeuber-Arp – The woman who reinvented abstraction

Artist, designer, dancer and pioneer of the Dada movement, Sophie Taeuber-Arp transformed Swiss art into a space of radical experimentation, shaping a modern vision far ahead of her time.

The Guide

The most beautiful villages of Switzerland – Éditions Michelin

An invitation to slow down and discover Switzerland in a different way, as you explore its most beautiful villages.

Places we love

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Fashion–Children

Au Berceau d’Or

Au Berceau d’Or is a boutique specialized in the world of children and childcare. Located in the heart of the city of Geneva, it offers a variety of high-end items.

Geneva
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Decoration

MILOLA

Milola is a family-run designer furniture store featuring hand-picked collections rooted in a love for modern furniture design and interior decoration, with an emphasis on Scandinavian, mid-century and soft industrial styles.

Switzerland
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Lifestyle

Betjeman & Barton

A story of tradition and passion for tea culture, which includes one of the famous Betjeman & Barton boutiques, established for over 20 years in the pretty little town of Carouge.

Geneva

NOWVillage selection

The object

of desire

Bridal by Graff
Jewellery

GRAFF – Diamond as an eternal promise

At Graff, the diamond becomes the ultimate expression of a unique love.

Drawing on more than sixty years of cutting and polishing some of the world’s most remarkable stones, the House creates engagement rings of exceptional intensity, crafted with absolute precision and devotion.

Artisanal in every detail, each creation is entirely unique. Solitaires, wedding bands and bridal jewels celebrate the radiance of diamonds through designs that feel modern, romantic and timeless.

More than a jewel, a Graff Bridal creation becomes a precious symbol, designed to illuminate the wedding day and remain a radiant memory of an everlasting promise.

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Out now

Follow the guide

Exhibitions, escapes and places to discover in Switzerland.

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Ella Maillart – Récits photographiques mUSéE
Exhibition

Ella Maillart – Photographic Encounters

From 06 03 to 01 11
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Franz Niklaus König (1765 − 1832), Der Staubbach im Lauterbrunnental (Ausschnitt), 1804, Öl auf Leinwand, 136,2 x 108 cm Kunstmuseum Bern, Bernische Kunstgesellschaft, Bern. Schenkung der Erben von Frau Sulzberger-König, Frauenfeld
Exhibition

Panorama Switzerland.From Caspar Wolf to Ferdinand Hodler

From 15 08 to 05 07
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Balade de Séprais
Art

Open-air art: 10 cultural walks in Switzerland

Open-air museums are a real hit in Switzerland. Contemporary art, heritage, sculpture and historical reconstructions can all be discovered in the heart of nature, from the Jura to the Alps. This selection of 10 places invites you to explore culture in a different way – under the open sky

by Redaction NOW Village
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Exposition Histoire se la Suisse Landesmuseum Zurich
Exhibition

History of switzerland

From 01 02 to 28 02
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