Our finest Swiss addresses

Beauty

New Fragrances, Summer Trails

Quelques nouveautés parfumées se glissent dans notre sélection de fragrances idéales pour l’été. Fleurs solaires, fruits juteux, thé lumineux, peau salée ou bois précieux. Des sillages à porter comme une parenthèse de lumière.

Books

BOOKS TO PACK FOR YOUR SUMMER HOLIDAYS

Some of summer’s most beautiful journeys begin between the pages of a book. Discover our selection of novels to take with you wherever the season leads.
Fashion

From Beach to City: Swimwear Becomes a Fashion Statement

From beach to city, swimwear has become a true fashion statement. Minimalist, graphic or couture-inspired, it now accompanies the most beautiful summer days far beyond the shoreline.
Swissness

Sophie Taeuber-Arp – The woman who reinvented abstraction

Artist, designer, dancer and pioneer of the Dada movement, Sophie Taeuber-Arp transformed Swiss art into a space of radical experimentation, shaping a modern vision far ahead of her time.

Places we love

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Fashion–Children

Au Berceau d’Or

Au Berceau d’Or is a boutique specialized in the world of children and childcare. Located in the heart of the city of Geneva, it offers a variety of high-end items.

Geneva
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Decoration

MILOLA

Milola is a family-run designer furniture store featuring hand-picked collections rooted in a love for modern furniture design and interior decoration, with an emphasis on Scandinavian, mid-century and soft industrial styles.

Switzerland
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Lifestyle

Betjeman & Barton

A story of tradition and passion for tea culture, which includes one of the famous Betjeman & Barton boutiques, established for over 20 years in the pretty little town of Carouge.

Geneva

NOWVillage selection

The object

of desire

LEXON X JEFF KOONS
Hitech

Lexon x Jeff Koons ​2026 limited edition​

Avec la collection Balloon Dog Chromatic, Lexon et Jeff Koons transforment l’une des silhouettes les plus célèbres de l’art contemporain en deux objets aussi sculpturaux que fonctionnels.

D’un côté, le Balloon Dog Lamp diffuse une lumière décorative et enveloppante. De l’autre, le Balloon Dog Speaker dissimule sous ses courbes iconiques une enceinte immersive offrant un son à 360°.

Déclinées en blanc, or, bleu et rouge pour l’édition 2026, ces créations font dialoguer art contemporain, technologie et design du quotidien.

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Out now

Follow the guide

Exhibitions, escapes and places to discover in Switzerland.

See
Ella Maillart – Récits photographiques mUSéE
Exhibition

Ella Maillart – Photographic Encounters

From 06 03 to 01 11
See
Franz Niklaus König (1765 − 1832), Der Staubbach im Lauterbrunnental (Ausschnitt), 1804, Öl auf Leinwand, 136,2 x 108 cm Kunstmuseum Bern, Bernische Kunstgesellschaft, Bern. Schenkung der Erben von Frau Sulzberger-König, Frauenfeld
Exhibition

Panorama Switzerland.From Caspar Wolf to Ferdinand Hodler

Finished
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Balade de Séprais
Art

Open-air art: 10 cultural walks in Switzerland

Open-air museums are a real hit in Switzerland. Contemporary art, heritage, sculpture and historical reconstructions can all be discovered in the heart of nature, from the Jura to the Alps. This selection of 10 places invites you to explore culture in a different way – under the open sky

by Redaction NOW Village
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Exposition Histoire se la Suisse Landesmuseum Zurich
Exhibition

History of switzerland

From 01 02 to 28 02
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