29 June 2021

The sun and its glasses

by Laëtitia Cadiou


In addition to protecting against the sun’s rays, aren’t sunglasses the ultimate fashion accessory? NOW selection for the whole family.

The choice of sunglasses could be based on the look, on the comfort or even for their timelessness, but always make sure to get the best protection against UV rays. Here’s a quick look at the current trends with our selection of addresses.

Summer rounds

The round ones do not go out of fashion, we always see them reappearing at the end of the nose but especially on the beaches in summer. The most sophisticated is without doubt the one spotted at Chanel! A model in metal & imitation pearls in pink-gold, beige glasses, gradient and 100% protection against UVA and UVB (CE). We keep the style even on vacation.

The most Scandinavian is at VIU and their collaboration with House of Dagmar! If we had to choose only one, even if it is difficult, we would choose The Sigrid! It has a coating that repels water and dust, anti-reflection and anti-scratch. Its Black Ice Shiny color brings a retro and timeless side but especially so chic.

The fun of the summer, we found it in Berdoz Optic stores with its bright colors and its sporty look the Noronha model by Havaianas, Brazilian brand known for its creations of flip-flops. So we put on our glasses, our flip-flops and we will celebrate the summer in the sun with happiness.


Opticians and designers

Jaques Opticiens is an institution located at 25 Quai des Bergues in Geneva, the space is superb and the welcome a must. Many high quality brands and a choice for lovers of beautiful frames. We spotted the brand Mykita, this German brand praised for their design and handmade, here the model for men HELGI, a model with an assured look and undeniable comfort.

Made-to-measure eyewear by Didier Voirol, designer of glasses for his brand Metalartconcept based in Aigle. This enthusiast imagines original frames with polymers and Swiss lacquers, a great discovery! We chose the Aviator C02 model, a mixed model with its beautiful night blue and its light metal frame. Small gift idea: the limited edition box to store up to 5 pairs of glasses.

Children’s glasses

Summer is the freedom for children, outdoor activities are numerous and the pair of sunglasses is mandatory! It is not always easy to choose a pair of sunglasses that can suit their needs. We privilege quality with a total effectiveness of protection against UV but also comfort, without minimizing the solidity. Lulu and Nenette are specialists and opticians for children, their advice is above all to check that the glasses are 100% UVA and UVB with a minimum index of 3 and that the CE marking is present.

©Ray Ban

Here are a few models that can combine all the must-have features for kids with a look that’s so cool. With this selection from NOW, your vacation in the sun is sure to go well! Which glasses are your favorites?

Carlina glasses, Chloé at Lulu et Nenette

Noronha, Berdoz

Round glasses with pearls, Chanel

Aviator CO2, Metalartconcept

Frisbee glasses for kids, Julbo at Lulu et Nenette

The Sigrid, House of Dagmar x Viu

Aviator Junior, Ray Ban at Lulu et Nenette

Helgi, Mykita