Magazine

See
Portrait

Léonie Bischoff – Fortunate coincidence that the comic book

With several artistic strings to her bow, this illustrator, pencil in hand, takes us to the discovery of her dream world to draw. Her last graphic novel Anaïs Nin: On the sea of lies, is a tremendous success, perfect moment to highlight this singular artist.

by Laëtitia Cadiou

See
FashionWoman

Fashion Focus : Leather and if we finally dared!

Sophisticated, sexy, rock'n'roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.

by Maria José Aguilar Soriano

See
Jewellery

Birthstones give you their horoscope!

This new year opens the doors of the mysterious birthstone sanctuary.  From garnet to turquoise, here, each stone is a shape, a hue and a virtue that can correspond to each one. Open your eyes wide and let the stones tell your story!

by Redaction NOW Village

See
BeautyPerfumes

Gentleman’s Club – Perfumes, the male’s flowers

Woody, musky, leather or even spicy notes, so many notes that are often associated with men's fragrances, and if we reverse the steam to sprinkle ourselves with floral and delicate perfumes. Here are a few floral and fragrant ideas for the man with a changing mood. 

by Laëtitia Cadiou

See
Lifestyle

Food trend: Detox cures

If for you too the holidays have been synonymous with logs, bubbles and slight excesses, this trend should please you. It's all about well-being, great ingredients and even anti-aging virtues ... So, for less carbohydrates and more lightness, NOW guides you through the universe of these cures with (almost) magical powers.

by Juliette Weiss

See
BeautyPortrait

Mavala jewel of Swiss beauty, with Doris Maute Bobillier the story goes on

An iconic Geneva brand, Mavala has proudly borne the name of its founder, Madeleine Van Landeghem, for more than half a century. Now led by another exceptional woman, Doris Maute Bobillier, she traces her history between the heritage of her legendary products and the avant-garde innovations of today's ranges. Already attracting the third generation in more than 100 countries, the House remains firmly attached to its values as a family-owned cosmetics company. Almost all of the 700 beauty and skincare products are still manufactured at the Carouge factory, promoting the "Made in Switzerland" emblem on all five continents.

by Eugénie Rousak

See
FashionShoesWoman

Combat Boots invade the asphalt to face winter in style

 Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as "rangers", are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What's next?

by Maria José Aguilar Soriano

See
Jewellery

136 sparks of Bvlgari

All roads lead to Rome, don't they? Like that of Sotirio Bulgari, who opened his first store in 1884 on Via Sistina, right in the heart of the Italian capital. 136 years later, his cabinet of curiosities sets the tone for the jewelry industry, guided by his scintillating audacity and overflowing creativity. A meandering blend of Ottoman origins, Roman heritage, a resolutely contemporary approach and the unbridled imagination of its creators, Bvlgari's style is today a symbol of Italian excellence and finesse. This is the story of the non-conformist Dolce Vita.

by Eugénie Rousak

See
Uncategorized

Valérie Mauriac or 1m80 of humour

by Laëtitia Cadiou

See
FashionMan

Gentleman’s Club – bob and beanie in the spotlight

This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats. 

by Mélissa Gargiullo

See
BeautyMake-upCosmetics

Party makeup: It’s all about glam!

The countdown is on and it's already time to think about our party look. So for a glamorous make-up, between smoky eyes, luminous complexion and drawn lips we have the choice. Follow the guide!

by Juliette Weiss

See
DecorationLifestyle

A sustainable Christmas, with chic and natural decoration

What if you opted for a slower Christmas this year with an eco-responsible and minimalist decoration? Let yourself be transported into the magical world of Christmas, with the scents of fire, wood and nature.

by Laetitia Socquet

See
Lifestyle

The gourmet basket from Switzerland, an ideal gift

For the holidays this year, why not offer or compose yourself a gourmet basket? A useful gift with a local impact that will please your parents, friends, colleagues or clients.

by Laetitia Socquet

See
FashionWoman

Celine, with and without acute accent

If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.

by Eugénie Rousak

See
FashionMan

Men’s fashion: When the sweater replaces the jacket

Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.

by Juliette Weiss

See
FashionWoman

Fashion Focus: red is essential

This season we are betting everything on red. But don't be afraid of it! It is much easier to adopt than you think. Let's go for the color with a strong personality.

by Mélissa Gargiullo

See
Lifestyle

Vegetarian cuisine: Benefits and good addresses.

A true social phenomenon, vegetarianism is more than a food habit and today would be similar to a philosophy of life. But then where does this diet come from? What are its benefits and where to find the best vegetarian addresses in Geneva? Clarification.

by Juliette Weiss

See
FashionWoman

The bourgeois trend of the season: The bow

This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.

by Maria José Aguilar Soriano

See
Lifestyle

7 Swiss artisanal brands to discover

Et si on commençait par favoriser des créateurs suisses pour faire son shopping. Ils mettent toute leur énergie pour proposer des produits originaux, respectueux de l’environnement et surtout, fabriqués avec le cœur. Beaucoup de ces créateurs se sont lancés par passion, par envie de changement, envie d’un monde meilleur.

by Laetitia Socquet

See
Portrait

ALIOSE- The pop-folk duo, musical revelation

After their nominations at the "Victoires de la Musique" in France and the Swiss Music Awards in 2018, the two Swiss artists with undeniable charm open a new musical page with the release on October 9th of a 5-track album with addictive melodies. Two vocal signatures, one suave and the other rocky, resonate with sparkling lyrics, an elegant and bewitching pop, a remedy against the current gloom. Let's meet these two talents in perfect symbiosis.

by Laëtitia Cadiou

See
FashionMan

Men’s fashion : The streetwear, state of the art

No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?

by Juliette Weiss

See
Fashion

Prada a beautiful story of Italian style fashion

Why would the Devil select Prada as his clothing style preference? What's so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste?  It's the Prada success story.

by Eugénie Rousak

See
DecorationLifestyle

Slow-deco, a chic and eco-friendly trend

A "green" revolution is gradually developing in our interiors. Its name? Slow decoration. Today, the deco trend combines design, environment and sustainability.

by Laetitia Socquet

See
Fashion

Bally, when Swiss and Made make the pair

It's hard to imagine that Empress Sissi's wedding, the ascent of Mount Everest, Neil Armstrong's footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh's cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.

by Eugénie Rousak

See
BeautyMake-upCosmetics

NOW au naturel – The Organic Make-up Look

The skin is an organ composed of several layers of tissue, it absorbs the products we apply to our face every day.  The make-up used is thus found in our body. It is therefore important to choose your make-up carefully in order to preserve and sublimate our skin.

by Laetitia Socquet

See
Fashion

Kuna, textile heritage of the Andes

It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.

by Eugénie Rousak

See
Portrait

Vincent Subilia, the man of the moment for the CCIG

The Chamber of Commerce, Industry and Services of Geneva (CCIG) is celebrating its 155th anniversary this year. It is the voice of the economy of more than 2,400 member companies. It is an opportunity to look back on this traditional institution, stimulated by a Managing Director who is just as much a part of it.

by Laëtitia Cadiou

See
Jewellery

De Beers, a diamond is eternal

Marilyn Monroe was fascinated by Tiffany's, Cartier, Blackstar or Ghoram, only it is thanks to another House that diamonds have become the indisputable girl's best friend. Less known to the general public, but vertiginously notorious in the industry, De Beers has traced the very history of the diamond industry as it has developed! Mastering mining, defining quality standards and ingeniously guiding demand, the hundred-year-old group has achieved a real coup d'éclat!

by Eugénie Rousak

See
Portrait

Slatkine, a century-old family and literary saga in Geneva

Ivan, the publisher, the bookseller, the printer, the politician and the President of the Fédération des Entreprises Romandes tells us the story of his family but also a personal journey built on convictions and a free spirit.

by Laëtitia Cadiou

See
Fashion

Balenciaga, the phoenix of fashion

It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.

by Eugénie Rousak

See
BeautyMake-upPerfumesCosmetics

Guerlain, in the name of beauty for 190 years

Much more than a simple emblem of the House, the bee is a symbol of Guerlain's almost bicentennial history. Sometimes landing on the vials of the iconic perfume Eau de Cologne Impériale, sometimes deriving their delicious nectar from the Abeille royale line, sometimes visiting the ten hives at the production site, they sprinkle pollen on the soft flower petals. The brand's raw material, the latter are revealed in expert hands to reveal their unique aromas to the noses of the Guerlain dynasty. Thus begins the game of blends, weddings and divorces. So delicate, so subtle, so Guerlain.

by Eugénie Rousak

See
Portrait

Tanguy Nef – A Genevan among the best in the world in alpine skiing

He thrilled us for his first slalom World Cup season by finishing 11th in 2018 in Levi, he is determined to give everything this season to accumulate points and why not climb on the podiums. Questions and answers to learn a little more about the course of this student, a high level athlete.

by Laëtitia Cadiou

See
SportFashionWoman

Trend at the top of the mountain

Facing the cold weather in style? This is the challenge that every winter offers us when the resorts open their doors. Whether you're a winter sportswoman or simply a lover of après ski, here are our tips for looking stylish in the mountains.

by Laëtitia Cadiou

See
Portrait

Valérie Mauriac or 1 meter 80 of humor

A new One Woman Show in January 2020, the opportunity for us to learn a little more about this Geneva actress with a striking sense of humor.

by Laëtitia Cadiou

See
Portrait

Laure Barras – Soprano, music in sharing

The journey of a young woman who was not content to sing very well, she wanted to make her voice heard by those who do not or no longer have the chance to go to the opera. When music awakens the heart.

by Laëtitia Cadiou

See
Portrait

Rylsee – The artist who likes to play with letters

Typography, design, graffiti are all playgrounds for Rylsee. The journey of a complete and happy artist.

by Laëtitia Cadiou