Fashion
Lacoste: The legendary crocodile and its hundred-year-old claws
Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father's aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.