Art & Watchmaking: a crossed destiny
For several years now, watchmaking has taken over art, giving rise to combinations as original as they are daring.
Recipe of the month: a gentle springtime
That's it, spring is coming! At last the beautiful days, the sun, the birds singing, the green colors. A breath of fresh air!
Gentleman’s Club – Trendy hair styles
Is it time to change your look? With spring approaching, the temptation to renew your style is increasingly strong, here are the trends for you gentlemen!
The bestiary of the jewellers
Wild, domestic, adorable or impressive animals have always been a source of inspiration for jewelers. Let us find here some creations of jewels to be tamed.
Decoration, inspirations 2021!
Want to redecorate your space? Between color and decoration objects NOW has scrutinized the 2021 trends to bring you some inspiration.
In the name of the rose, Lancôme
While some revolutionize codes by simplifying their names, others proudly remain attached to the details that imbue them with French charm. Lancôme is definitely part of the second category.
We celebrate Valentine’s Day at home
Because there are a thousand and one ways to say "I love you", this year we show imagination and we offer ourselves a "home-made" Valentine's Day evening. So, gift ideas, meals, atmosphere, in this period when love must triumph, follow our advice so that this February 14th is synonymous with romance and shared memories.
Valentine’s Day book selection ❤️
Discover the NOW selection of books to offer (or to offer oneself!) for Valentine's Day!
Léonie Bischoff – Fortunate coincidence that the comic book
With several artistic strings to her bow, this illustrator, pencil in hand, takes us to the discovery of her dream world to draw. Her last graphic novel Anaïs Nin: On the sea of lies, is a tremendous success, perfect moment to highlight this singular artist.
Fashion Focus : Leather and if we finally dared!
Sophisticated, sexy, rock'n'roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.
Birthstones give you their horoscope!
This new year opens the doors of the mysterious birthstone sanctuary. From garnet to turquoise, here, each stone is a shape, a hue and a virtue that can correspond to each one. Open your eyes wide and let the stones tell your story!
Gentleman’s Club – Perfumes, the male’s flowers
Woody, musky, leather or even spicy notes, so many notes that are often associated with men's fragrances, and if we reverse the steam to sprinkle ourselves with floral and delicate perfumes. Here are a few floral and fragrant ideas for the man with a changing mood.
Food trend: Detox cures
If for you too the holidays have been synonymous with logs, bubbles and slight excesses, this trend should please you. It's all about well-being, great ingredients and even anti-aging virtues ... So, for less carbohydrates and more lightness, NOW guides you through the universe of these cures with (almost) magical powers.
Mavala jewel of Swiss beauty, with Doris Maute Bobillier the story goes on
An iconic Geneva brand, Mavala has proudly borne the name of its founder, Madeleine Van Landeghem, for more than half a century. Now led by another exceptional woman, Doris Maute Bobillier, she traces her history between the heritage of her legendary products and the avant-garde innovations of today's ranges. Already attracting the third generation in more than 100 countries, the House remains firmly attached to its values as a family-owned cosmetics company. Almost all of the 700 beauty and skincare products are still manufactured at the Carouge factory, promoting the "Made in Switzerland" emblem on all five continents.
Combat Boots invade the asphalt to face winter in style
Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as "rangers", are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What's next?
136 sparks of Bvlgari
All roads lead to Rome, don't they? Like that of Sotirio Bulgari, who opened his first store in 1884 on Via Sistina, right in the heart of the Italian capital. 136 years later, his cabinet of curiosities sets the tone for the jewelry industry, guided by his scintillating audacity and overflowing creativity. A meandering blend of Ottoman origins, Roman heritage, a resolutely contemporary approach and the unbridled imagination of its creators, Bvlgari's style is today a symbol of Italian excellence and finesse. This is the story of the non-conformist Dolce Vita.
Gentleman’s Club – bob and beanie in the spotlight
This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats.
Party makeup: It’s all about glam!
The countdown is on and it's already time to think about our party look. So for a glamorous make-up, between smoky eyes, luminous complexion and drawn lips we have the choice. Follow the guide!
A sustainable Christmas, with chic and natural decoration
What if you opted for a slower Christmas this year with an eco-responsible and minimalist decoration? Let yourself be transported into the magical world of Christmas, with the scents of fire, wood and nature.
The gourmet basket from Switzerland, an ideal gift
For the holidays this year, why not offer or compose yourself a gourmet basket? A useful gift with a local impact that will please your parents, friends, colleagues or clients.
Celine, with and without acute accent
If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.
Men’s fashion: When the sweater replaces the jacket
Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.
Fashion Focus: red is essential
This season we are betting everything on red. But don't be afraid of it! It is much easier to adopt than you think. Let's go for the color with a strong personality.
Vegetarian cuisine: Benefits and good addresses.
A true social phenomenon, vegetarianism is more than a food habit and today would be similar to a philosophy of life. But then where does this diet come from? What are its benefits and where to find the best vegetarian addresses in Geneva? Clarification.
The bourgeois trend of the season: The bow
This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.
7 Swiss artisanal brands to discover
Et si on commençait par favoriser des créateurs suisses pour faire son shopping. Ils mettent toute leur énergie pour proposer des produits originaux, respectueux de l’environnement et surtout, fabriqués avec le cœur. Beaucoup de ces créateurs se sont lancés par passion, par envie de changement, envie d’un monde meilleur.
ALIOSE- The pop-folk duo, musical revelation
After their nominations at the "Victoires de la Musique" in France and the Swiss Music Awards in 2018, the two Swiss artists with undeniable charm open a new musical page with the release on October 9th of a 5-track album with addictive melodies. Two vocal signatures, one suave and the other rocky, resonate with sparkling lyrics, an elegant and bewitching pop, a remedy against the current gloom. Let's meet these two talents in perfect symbiosis.
Men’s fashion : The streetwear, state of the art
No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?
Prada a beautiful story of Italian style fashion
Why would the Devil select Prada as his clothing style preference? What's so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste? It's the Prada success story.
Slow-deco, a chic and eco-friendly trend
A "green" revolution is gradually developing in our interiors. Its name? Slow decoration. Today, the deco trend combines design, environment and sustainability.
Bally, when Swiss and Made make the pair
It's hard to imagine that Empress Sissi's wedding, the ascent of Mount Everest, Neil Armstrong's footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh's cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.
NOW au naturel – The Organic Make-up Look
The skin is an organ composed of several layers of tissue, it absorbs the products we apply to our face every day. The make-up used is thus found in our body. It is therefore important to choose your make-up carefully in order to preserve and sublimate our skin.
Kuna, textile heritage of the Andes
It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.
Vincent Subilia, the man of the moment for the CCIG
The Chamber of Commerce, Industry and Services of Geneva (CCIG) is celebrating its 155th anniversary this year. It is the voice of the economy of more than 2,400 member companies. It is an opportunity to look back on this traditional institution, stimulated by a Managing Director who is just as much a part of it.