The timeless bracelet for men
Today, men's jewelry is exposed through full-fledged lines, between ostentatious pieces and minimalist designs. And if there is one piece that the great houses have seized, it is the bracelet. Let's zoom in on this essential part of the men's jewelry wardrobe.
A 100% vegan skin care routine
Vegan cosmetics are not only a new beauty trend but a real awareness. Focus on the top vegan face care products.
Books – A selection for our moms
Let's celebrate our moms with a selection of books! Whether they are poetic, fashion fans, business leaders, gourmets or travelers, this year we're giving moms a message through reading. A nice selection of various books for a moment of sharing that they will love.
Vacheron Constantin: 57 complications of success
Plus ancienne que la Genève helvétique, la pépite horlogère, Vacheron Constantin remonte le temps avec précision.
Fashion focus – The trench coat from every angle
Il est certes vu et revu mais comment s'en passer ? Le trench coat indétrônable dans votre garde-robe ce printemps ! Zoom sur l'imper avec une sélection à couper le souffle .
Decoration – Dried flowers
Outdated? Not at all! They are coming back in force in the decoration of our interiors with the inspiration of the kinfolk style: a folk and country art of living.
Top 5 fluid foundations
Who doesn't dream of having radiant, blemish-free skin? We chose the fluid for its easy-to-wear texture.
Fashion focus: maxi trend for XXL bags
The maxi bags will be the star of the season because they have everything for them: comfortable, practical and stylish. Focus on this trend.
Marc-Olivier Wahler: The Director of the Museum of Art and History (MAH), evolution or revolution?
He is said to be a man of projects, a contemporary art enthusiast and a reformer, but what about the man who took the reins of the emblematic Museum of Art and History in Geneva?
Chocolate for Easter: Cric, crac, croc!
Afin de vous faire plaisir et de faire plaisir à ceux que vous aimez pour célébrer Pâques, nous vous avons préparé une sélection de choc !
“Everything is Dada”
If Dadaism quickly embalmed Europe with its sweet anarchist perfume before being projected across the Atlantic, it is in the calm and measured Zurich that it was born. Surprising and paradoxical? Not really, but let's start at the beginning.
Art & Watchmaking: a crossed destiny
For several years now, watchmaking has taken over art, giving rise to combinations as original as they are daring.
Recipe of the month: a gentle springtime
That's it, spring is coming! At last the beautiful days, the sun, the birds singing, the green colors. A breath of fresh air!
Gentleman’s Club – Trendy hair styles
Is it time to change your look? With spring approaching, the temptation to renew your style is increasingly strong, here are the trends for you gentlemen!
The bestiary of the jewellers
Wild, domestic, adorable or impressive animals have always been a source of inspiration for jewelers. Let us find here some creations of jewels to be tamed.
Decoration, inspirations 2021!
Want to redecorate your space? Between color and decoration objects NOW has scrutinized the 2021 trends to bring you some inspiration.
In the name of the rose, Lancôme
While some revolutionize codes by simplifying their names, others proudly remain attached to the details that imbue them with French charm. Lancôme is definitely part of the second category.
We celebrate Valentine’s Day at home
Because there are a thousand and one ways to say "I love you", this year we show imagination and we offer ourselves a "home-made" Valentine's Day evening. So, gift ideas, meals, atmosphere, in this period when love must triumph, follow our advice so that this February 14th is synonymous with romance and shared memories.
Valentine’s Day book selection ❤️
Discover the NOW selection of books to offer (or to offer oneself!) for Valentine's Day!
Léonie Bischoff – Fortunate coincidence that the comic book
With several artistic strings to her bow, this illustrator, pencil in hand, takes us to the discovery of her dream world to draw. Her last graphic novel Anaïs Nin: On the sea of lies, is a tremendous success, perfect moment to highlight this singular artist.
Fashion Focus : Leather and if we finally dared!
Sophisticated, sexy, rock'n'roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.
Birthstones give you their horoscope!
This new year opens the doors of the mysterious birthstone sanctuary. From garnet to turquoise, here, each stone is a shape, a hue and a virtue that can correspond to each one. Open your eyes wide and let the stones tell your story!
Gentleman’s Club – Perfumes, the male’s flowers
Woody, musky, leather or even spicy notes, so many notes that are often associated with men's fragrances, and if we reverse the steam to sprinkle ourselves with floral and delicate perfumes. Here are a few floral and fragrant ideas for the man with a changing mood.
Food trend: Detox cures
If for you too the holidays have been synonymous with logs, bubbles and slight excesses, this trend should please you. It's all about well-being, great ingredients and even anti-aging virtues ... So, for less carbohydrates and more lightness, NOW guides you through the universe of these cures with (almost) magical powers.
Mavala jewel of Swiss beauty, with Doris Maute Bobillier the story goes on
An iconic Geneva brand, Mavala has proudly borne the name of its founder, Madeleine Van Landeghem, for more than half a century. Now led by another exceptional woman, Doris Maute Bobillier, she traces her history between the heritage of her legendary products and the avant-garde innovations of today's ranges. Already attracting the third generation in more than 100 countries, the House remains firmly attached to its values as a family-owned cosmetics company. Almost all of the 700 beauty and skincare products are still manufactured at the Carouge factory, promoting the "Made in Switzerland" emblem on all five continents.
Combat Boots invade the asphalt to face winter in style
Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as "rangers", are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What's next?
136 sparks of Bvlgari
All roads lead to Rome, don't they? Like that of Sotirio Bulgari, who opened his first store in 1884 on Via Sistina, right in the heart of the Italian capital. 136 years later, his cabinet of curiosities sets the tone for the jewelry industry, guided by his scintillating audacity and overflowing creativity. A meandering blend of Ottoman origins, Roman heritage, a resolutely contemporary approach and the unbridled imagination of its creators, Bvlgari's style is today a symbol of Italian excellence and finesse. This is the story of the non-conformist Dolce Vita.
Gentleman’s Club – bob and beanie in the spotlight
This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats.
Party makeup: It’s all about glam!
The countdown is on and it's already time to think about our party look. So for a glamorous make-up, between smoky eyes, luminous complexion and drawn lips we have the choice. Follow the guide!
A sustainable Christmas, with chic and natural decoration
What if you opted for a slower Christmas this year with an eco-responsible and minimalist decoration? Let yourself be transported into the magical world of Christmas, with the scents of fire, wood and nature.
The gourmet basket from Switzerland, an ideal gift
For the holidays this year, why not offer or compose yourself a gourmet basket? A useful gift with a local impact that will please your parents, friends, colleagues or clients.
Celine, with and without acute accent
If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.
Men’s fashion: When the sweater replaces the jacket
Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.