De Beers, a diamond is eternal
Marilyn Monroe was fascinated by Tiffany's, Cartier, Blackstar or Ghoram, only it is thanks to another House that diamonds have become the indisputable girl's best friend. Less known to the general public, but vertiginously notorious in the industry, De Beers has traced the very history of the diamond industry as it has developed! Mastering mining, defining quality standards and ingeniously guiding demand, the hundred-year-old group has achieved a real coup d'éclat!
Slatkine, a century-old family and literary saga in Geneva
Ivan, the publisher, the bookseller, the printer, the politician and the President of the Fédération des Entreprises Romandes tells us the story of his family but also a personal journey built on convictions and a free spirit.
Balenciaga, the phoenix of fashion
It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.
Guerlain, in the name of beauty for 190 years
Much more than a simple emblem of the House, the bee is a symbol of Guerlain's almost bicentennial history. Sometimes landing on the vials of the iconic perfume Eau de Cologne Impériale, sometimes deriving their delicious nectar from the Abeille royale line, sometimes visiting the ten hives at the production site, they sprinkle pollen on the soft flower petals. The brand's raw material, the latter are revealed in expert hands to reveal their unique aromas to the noses of the Guerlain dynasty. Thus begins the game of blends, weddings and divorces. So delicate, so subtle, so Guerlain.
Tanguy Nef – A Genevan among the best in the world in alpine skiing
He thrilled us for his first slalom World Cup season by finishing 11th in 2018 in Levi, he is determined to give everything this season to accumulate points and why not climb on the podiums. Questions and answers to learn a little more about the course of this student, a high level athlete.
Trend at the top of the mountain
Facing the cold weather in style? This is the challenge that every winter offers us when the resorts open their doors. Whether you're a winter sportswoman or simply a lover of après ski, here are our tips for looking stylish in the mountains.
Valérie Mauriac or 1 meter 80 of humor
A new One Woman Show in January 2020, the opportunity for us to learn a little more about this Geneva actress with a striking sense of humor.
Laure Barras – Soprano, music in sharing
The journey of a young woman who was not content to sing very well, she wanted to make her voice heard by those who do not or no longer have the chance to go to the opera. When music awakens the heart.
Rylsee – The artist who likes to play with letters
Typography, design, graffiti are all playgrounds for Rylsee. The journey of a complete and happy artist.
Erasme Guyot – a lawyer who believes in aliens
It is on the occasion of the release of his illustrated book: "Les droits des extraterrestres" (Editions de la Marquise, Lausanne) that we wanted to know more about this Swiss lawyer specialized in space law.
Marc Voltenauer writer touched by the grace of God – Encounter
Destined to become a pastor, Marc Voltenauer finds himself to be the Swiss author everyone talks about. L'aigle de Sang his latest book has just come out, an opportunity to talk about this phenomenon of the black polar.
Madeleine Bellani – How to regain self-confidence through a makeover?
Image consulting can change our lives, explained by Madeleine Bellani, image consultant and style coach who decided to join the NOW Geneva media platform.
Edward Mitterrand – Art and Manner
The passion for art certainly, but above all the right way to transmit it. Cosmopolitan and multi-talented, this Genevan at heart tells us about his rise in a world still closed.
The Paint a Smile Foundation colors the daily life of hospitalized children
Paint a Smile is a non-profit organization based in Geneva. Since 2000, its mission is to brighten up medical environments by decorating them with colorful illustrations and stickers.
Lacoste: The legendary crocodile and its hundred-year-old claws
Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father's aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.