Complete outfit checklist for a triumphant back-to-school!
Special back-to-school fashion for kids
Category: Fashion
The sun bathing suit
Beach, countryside, city pool, what swimsuit for what occasion? NOW has taken a look at some of the best swimsuits in our local stores.
Gentleman’s Club: sweatpants in the spotlight
The jogging suit; the best fashion ally to feel comfortable and trendy. Gentlemen, it’s up to you to adopt the trend!
The sun and its glasses
In addition to protecting against the sun’s rays, aren’t sunglasses the ultimate fashion accessory? NOW selection for the whole family.
Fashion Focus – Life in pink
Sometimes girly, sometimes sexy, pink is one of the key colors of the season. Focus on this dynamic but delicate color.
Fashion focus: prints and patterns
Tie dye, floral, carreaux et rayures. Des motifs remplis de personnalité et de détails exubérants, une sélection NOW.
Lingerie – In all transparency!
Mystérieuse, sensuelle, élégante, parfois provocatrice, la pièce de lingerie transparente arrive toujours à ses fins lorsqu’il s’agit de créer une émotion !
Fashion focus – The trench coat from every angle
Il est certes vu et revu mais comment s’en passer ? Le trench coat indétrônable dans votre garde-robe ce printemps ! Zoom sur l’imper avec une sélection à couper le souffle .
Fashion focus: maxi trend for XXL bags
The maxi bags will be the star of the season because they have everything for them: comfortable, practical and stylish. Focus on this trend.
Gentleman’s Club – Trendy hair styles
Is it time to change your look? With spring approaching, the temptation to renew your style is increasingly strong, here are the trends for you gentlemen!
Fashion Focus : Leather and if we finally dared!
Sophisticated, sexy, rock’n’roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.
Combat Boots invade the asphalt to face winter in style
Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as “rangers”, are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What’s next?
Gentleman’s Club – bob and beanie in the spotlight
This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season’s trendy hats.
Celine, with and without acute accent
If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.
Men’s fashion: When the sweater replaces the jacket
Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.
Fashion Focus: red is essential
This season we are betting everything on red. But don’t be afraid of it! It is much easier to adopt than you think. Let’s go for the color with a strong personality.
The bourgeois trend of the season: The bow
This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.
Men’s fashion : The streetwear, state of the art
No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season’s stylistic codes and how can we adopt them?
Prada a beautiful story of Italian style fashion
Why would the Devil select Prada as his clothing style preference? What’s so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste? It’s the Prada success story.
Bally, when Swiss and Made make the pair
It’s hard to imagine that Empress Sissi’s wedding, the ascent of Mount Everest, Neil Armstrong’s footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh’s cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.
Kuna, textile heritage of the Andes
It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.
Balenciaga, the phoenix of fashion
It’s hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.
Trend at the top of the mountain
Lacoste: The legendary crocodile and its hundred-year-old claws
Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father’s aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.