Hydrate, plump and brighten: skin flooding – the new essential skincare ritual.
Skin Flooding: the Korean method redefining hydration
Tag: Woman
Distinctively Sexy Shoes
Sky-high heels, sculptural lines, sensual materials and daring details: in 2026, shoes emerge as the most desirable expression of style. A season in which every step becomes a signature.
Eye Patches: the express beauty gesture that changes everything
The secret to flawless eyes? Two patches, a few minutes… and the wow effect.
Leather in all its glory: the most beautiful looks
Supple, sculptural, bold or minimalist, leather breaks free from its winter image to create the most desirable mid-season looks.
🎁 Last minute : our precious ideas for gifts
It’s never too late to choose a gift that truly makes an impression. We’re here to help you find it.
Holiday Hair Trends: The Styles to Try
Looking for a glowing, polished look for the festive season? Here’s a spotlight on the holiday hair trends recommended by the expert stylists at Victoria Coiffure.
Suede Returns for Mid-Season Style
Mid-season suede fashion is making a comeback. Jackets, boots, bags, and skirts stand out as chic, retro, and timeless must-haves.
PROLONG YOUR TAN NATURALLY
New skincare & glow essentials to restore and keep your summer glow
Fringe Fever: The Style That Swings with Attitude
They sway, vibrate and catch the eye. Here’s an overview of the pieces that are making fashion swing.
Polka dots take power
Graphic, retro, couture or sexy… polka dots are making a name for themselves as the star pattern of the season
Transparent shoes
Mesh, fishnet, voile: all materials to bare your feet in style
Garçonnes Haircuts: Style & Audacity
Short haircuts, for whom? And how to wear it!
The wildest boots
This autumn/winter, boots take on a bold, extravagant dimension.
Denim Trend, the must-haves
Yes, denim is timeless! Shirts, trench coats, accessories, denim: just a few ideas to get you looking your best.
Ski 2024: Trends for the slopes
At the height of the winter season, ski and fashion enthusiasts set out to conquer the snowy slopes. Look, hi-tech or eco-responsible, there’s a style for everyone
Perfumes, the elixirs of love
New fragrances to give as gifts, spray passion around you
The most beautiful cowboy boots: the icon of Western fashion revisited
Relive the rebellious essence of the West in style: Discover the season’s hottest cowboy boots
10 timeless jewels to get yourself NOW
There are jewelry pieces that follow trends and there are those that never go out of style and come back a little stronger every year. Zoom in on 10 timeless pieces that are easy to adopt and will amaze you.
Lacoste X Netflix, the event collection
Trend alert, Lacoste’s brand new capsule collection inspired by Netflix hit series.
Sunglasses, show time !
More than ever, sunglasses are at the heart of the trends.
Beauty – New Now
Special beauty flash, irresistible novelties!
Denim in all its forms
A review of the most emblematic denim models of the spring-summer 2023 season.
Jewelry – Chain me up!
Alone or in combo, the chain is everywhere! Selection of a must-have for 2023.
Lingerie – Body or not body?
All you need to know to wear a bodysuit according to your mood.
The combined package from Clinik: Pubis & Underarms
The perfect opportunity to discover laser hair removal in complete serenity!
Fashion Altitude Trend
Find the most innovative and hi-tech ski outfits and mountain accessories of the season.
Upcycl’d Collection by Maison LE.PAS x The French 95
A unique and innovative collection, entirely upcycled.
Belle Luce peel-off mask
With cornflower petals, for a soothing action.
DR Burgener Switzerland – between technology and personalized treatments
By merging cutting-edge technologies with aesthetic treatments and regenerative anti-ageing medicine, Dr. Burgener Switzerland has created its own holistic approach to skin treatment. Focusing on the principle of better aging, the company deploys its philosophy in its Lausanne clinic B-mediC, as well as in some twenty luxury spas around the world.
Christmas list – Shopping, let’s go crazy!
Beauty, decoration, gourmet food, jewelry, books, an art of living as a gift.
Watches – Deep black and ultra chic gold
Prelude to the holidays, the watches to wear in order to shine!
Edelweiss reveals its beauty secrets
The snow everlasting flower, this white flower with many medicinal virtues, elected queen of beauty by cosmetics.
Etam supports the association Look Good Feel Better
Each cent allows the association to create beauty workshops in hospitals for people suffering from cancer
NEW NOW – Vegan accessories
Selection of the most beautiful vegan and eco-friendly bags of the moment
Special wellness for future moms
Treatments, massages and fitness, the best addresses in French-speaking Switzerland to live your pregnancy with serenity.
Why do we love lip oils? Care + beauty all in one!
6 lip oils that are on NOW’s beauty radar.