In a world where the boundary between comfort and style is becoming increasingly blurred, sports fashion continues its ascent. It’s no longer just a trend; it’s a revolution in fashion, reconciling the functionality of athleticism with the aesthetics of contemporary design.
At the height of the winter season, ski and fashion enthusiasts set out to conquer the snowy slopes. Look, hi-tech or eco-responsible, there’s a style for everyone
Relive the rebellious essence of the West in style: Discover the season’s hottest cowboy boots
The perfect marriage of style and function
Summer is here, bringing with it a wave of new fashions and innovative products in the world of beauty.
Between the bra and the crop top, this swimsuit top will be part of your summer wardrobe.
Trend alert, Lacoste’s brand new capsule collection inspired by Netflix hit series.
More than ever, sunglasses are at the heart of the trends.
A review of the most emblematic denim models of the spring-summer 2023 season.
All you need to know to wear a bodysuit according to your mood.
The most precious natural fibers in the world, adulated by fashion designers, for our greatest comfort.
Find the most innovative and hi-tech ski outfits and mountain accessories of the season.
A unique and innovative collection, entirely upcycled.
The reference store to dress your toddlers is opening in the Galerie Jean-Malbuisson!
Long considered old-fashioned, eyeglass chains are becoming a precious jewel.
Each cent allows the association to create beauty workshops in hospitals for people suffering from cancer
Selection of the most beautiful vegan and eco-friendly bags of the moment
Loafer, Boots, Derby, Oxford, many style for a stylish look, in the city as well as in the office.
Welcome to the new
store concept !
The color fluo will be part of the party all summer! In total look or small touches to warm up any outfit. Orange, yellow, green and pink are making fashion twirl.
If clothes don’t make the man, made-to-measure does!
It had already pointed its heel tip last winter and has taken over for the beautiful season. A crazy charm with a retro style, the pair of wooden clogs will leave no one unmoved!
The best places to celebrate baby’s arrival in style!
Shop the spring/summer 2022 pieces
Gift ideas to spoil your mother
An opportunity to discover trendy and chic looks!
Babycoeur dresses your child!
NOW selection of Swiss fashion designers, for you gentlemen!
-30%
on the entire Laranjinha Fall/Winter 2021/2022 collection
Visit the booth of one of the NOW Village partners
Softness, comfort, lightness so many words to describe this material that we dream to wear all night or even day.
-50% off the second item purchased from the Home&Relax collection
Sensitive souls abstain, we have chosen the craziest boots to finally get off the beaten track!
Take advantage of a 20% discount on your order!
Fall is shaping up to be sexy. NOW presents a maxi selection of mini skirts for the season.
Complete outfit checklist for a triumphant back-to-school!