25 June 2024

Swimwear, from low-cut to sporty

by Redaction NOW Village

With the arrival of summer, it’s time to update your beach wardrobe and get ready for sunny days by the sea or pool.

This season, swimwear trends are bolder and more diverse than ever. Here’s a look at some of the hottest swimwear styles to inspire your next shopping spree.

The High Waist Swimsuit

The high-waisted swimsuit continues to dominate trends this season. This retro style offers flattering coverage while enhancing the figure. Designs range from solid colors to vibrant florals, so there’s something for everyone. Ideal for those seeking a chic, elegant yet comfortable look.

Secret Lagune Swimsuit, AUBADE | Conquete Swimsuit, ERES

The low-cut one-piece

The one-piece swimsuit has made a comeback, and this year it’s available in even more low-cut styles. With plunging necklines and strategic cut-outs, this style is perfect for those who want to combine glamour and sophistication. Shiny materials and metallic colors add a touch of luxury to this already bold look.

Wendy 1-piece satin swimsuit, ETAM | Sunlight Glow one-piece swimsuit, AUBADE

The Minimalist Bikini

Minimalist bikinis are a must-have this season. These swimsuits feature clean lines and simple cuts, often accompanied by neutral colors like black, white and nude. This style highlights the natural silhouette and is perfect for a sober yet elegant look.

Wendy Capsule, ETAM | Isia Bikini, PASSIONATA | Celestial outfit, CHANTELLE

The Animal Print

Animal prints remain timeless, and they’re making their mark again this summer. Whether leopard, zebra or snake, these prints add a wild and sexy touch to your beachwear. Opt for a one-piece or a bikini for a bold, assertive look.

Leopard Bikini, MANGO | Animal print bandeau swimsuit, ZARA | U-back animal print swimsuit, ADIDAS

The Sport Swimsuit

For those who love to move, the sporty swimsuit is an ideal choice. Inspired by sportswear, this style combines comfort and functionality without sacrificing style. Bra-style tops and snug-fitting bottoms allow great freedom of movement, perfect for water activities.

The Surf Collection, OYSHO

The Ruffled Bikini

Ruffles add a feminine, romantic touch to swimwear this season. They can be placed on the shoulders, around the waist or on the hips to add volume and texture. This style is perfect for those who want to add a little whimsy and lightness to their summer look.

Isadora Fish scarf swimsuit, VILEBREQUIN | Vela Bikini, VOLANS SWIMWEAR

Neon Colors

Neon colors are back, bringing a vibrant energy to the beach. Flashy tones like fuchsia pink, lime green and bright orange are perfect for those who want to make a statement. These bright colors pair well with simple cuts for maximum effect.

Perugia Swimsuit, MELISSA ODABASH | Team Swim swimsuit top, ARENA | Sparkle swimsuit, GOOD AMERICAN

Details in Lace and Crochet

Swimsuits with lace or crochet details add a refined, bohemian touch. These delicate elements can adorn necklines, swimsuit edges or even cover certain pieces entirely. This style is ideal for a chic, romantic look, perfect for relaxing days by the water.

Bikini MARYSIA | Crochet swimsuit, HUNKEMÖLLER | Crochet swimsuit, LA CARAVELLE


Whether you prefer a retro, minimalist, sporty or daring look, this season offers a multitude of swimwear styles to suit every mood. Don’t hesitate to experiment with colors, cuts and patterns to find the swimsuit that will make you look your best and feel comfortable all summer long. Enjoy the sun and the beach with style and confidence!

Now you have a complete guide to choosing this season’s hottest swimwear. Ready to shine in the sun?

Shop now!

1-piece satin swimsuit

High-waisted panty
Secret Laguna

Bikini top

Sunlight Glow

Plunge bra

High-waisted panty