Summer’s star, the boat shoe, continues to captivate. Reinvented by designers, it leaves the dock to establish itself as an autumn essential, balancing casual elegance with a retro spirit.
Boat Shoes, From the Dock to the City Streets
Category: Fashion
Suede Returns for Mid-Season Style
Mid-season suede fashion is making a comeback. Jackets, boots, bags, and skirts stand out as chic, retro, and timeless must-haves.
Lucky charms: today’s most desired charms
From bohemian pendants to cult figurines, lucky charms are establishing themselves as the most coveted of accessories. Modern talismans or pop mascots, they transform bags and jewelry into stylish grips
Summer Totes: Chic on the Go!
Trendy and practical, the tote bag is the ultimate summer companion. Whether chic, bohemian or ultra-luxe, it follows us everywhere in style. Discover our favorite must-have models of the season.
One for All: The One-Piece Swimsuit Revival
Chic, sculpting, bold, or retro — the one-piece swimsuit is no longer playing it safe. It’s the style icon of summer 2025. Discover the must-have designs to match your mood… and your silhouette.
Fringe Fever: The Style That Swings with Attitude
They sway, vibrate and catch the eye. Here’s an overview of the pieces that are making fashion swing.
Polka dots take power
Graphic, retro, couture or sexy… polka dots are making a name for themselves as the star pattern of the season
Transparent shoes
Mesh, fishnet, voile: all materials to bare your feet in style
Cashmere: Après-Ski Elegance Reinvented
In the mountains, cashmere fashion is an ode to elegance and comfort.
Fashion – Red ignites passions
Irresistible suggestions for dressing in red and unleashing passions
The wildest boots
This autumn/winter, boots take on a bold, extravagant dimension.
Fashion: chic, comfortable back-to-work outfits
Back to work is the perfect time to update your wardrobe with outfits that combine chic and comfort.
Men’s fashion: linen for a comfortable, light and chic summer
In summer, we like to be comfortable and stylish at the same time. Linen, with its breathable properties and sophisticated look, is the perfect material for hot days. Here are some all-linen ideas for men.
Swimwear, from low-cut to sporty
With the arrival of summer, it’s time to update your beach wardrobe and get ready for sunny days by the sea or pool.
Denim Trend, the must-haves
Yes, denim is timeless! Shirts, trench coats, accessories, denim: just a few ideas to get you looking your best.
Sportswear: The dynamic fusion of functionality and style
In a world where the boundary between comfort and style is becoming increasingly blurred, sports fashion continues its ascent. It’s no longer just a trend; it’s a revolution in fashion, reconciling the functionality of athleticism with the aesthetics of contemporary design.
Ski 2024: Trends for the slopes
At the height of the winter season, ski and fashion enthusiasts set out to conquer the snowy slopes. Look, hi-tech or eco-responsible, there’s a style for everyone
The most beautiful cowboy boots: the icon of Western fashion revisited
Relive the rebellious essence of the West in style: Discover the season’s hottest cowboy boots
The trenchcoat: mid-season star
The perfect marriage of style and function
NEW NOW! Summer Beauty and Accessories
Summer is here, bringing with it a wave of new fashions and innovative products in the world of beauty.
Bikini tops at their best
Between the bra and the crop top, this swimsuit top will be part of your summer wardrobe.
Lacoste X Netflix, the event collection
Trend alert, Lacoste’s brand new capsule collection inspired by Netflix hit series.
Sunglasses, show time !
More than ever, sunglasses are at the heart of the trends.
Denim in all its forms
A review of the most emblematic denim models of the spring-summer 2023 season.
Lingerie – Body or not body?
All you need to know to wear a bodysuit according to your mood.
Alpaca and cashmere, the softness of sustainable fibers
The most precious natural fibers in the world, adulated by fashion designers, for our greatest comfort.
Fashion Altitude Trend
Find the most innovative and hi-tech ski outfits and mountain accessories of the season.
Upcycl’d Collection by Maison LE.PAS x The French 95
A unique and innovative collection, entirely upcycled.
Opening of the Babycoeur boutique in Geneva
The reference store to dress your toddlers is opening in the Galerie Jean-Malbuisson!
Fashion Accessories – Eyeglass chains
Long considered old-fashioned, eyeglass chains are becoming a precious jewel.
Etam supports the association Look Good Feel Better
Each cent allows the association to create beauty workshops in hospitals for people suffering from cancer
NEW NOW – Vegan accessories
Selection of the most beautiful vegan and eco-friendly bags of the moment
Shoes, the classical choice for men
Loafer, Boots, Derby, Oxford, many style for a stylish look, in the city as well as in the office.
New look for Etam in Montreux
Welcome to the new
store concept !
All fun, all fluorescent!
The color fluo will be part of the party all summer! In total look or small touches to warm up any outfit. Orange, yellow, green and pink are making fashion twirl.
Fall in love with tailoring
If clothes don’t make the man, made-to-measure does!