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Fashion

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Fashion

Girls Gown Bad

Girls Gown Bad, a concept in tune with the time: the rental of dresses for all occasions and a philosophy of sustainable fashion.

Geneva
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Fashion–Shoes–Woman

Combat Boots invade the asphalt to face winter in style

 Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as "rangers", are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What's next?

by Maria José Aguilar Soriano
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Fashion–Man

Gentleman’s Club – bob and beanie in the spotlight

This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats. 

by Mélissa Gargiullo
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Fashion–Woman

Celine, with and without acute accent

If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.

by Eugénie Rousak
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Fashion–Man

Men’s fashion: When the sweater replaces the jacket

Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.

by Juliette Weiss
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Fashion–Woman

Fashion Focus: red is essential

This season we are betting everything on red. But don't be afraid of it! It is much easier to adopt than you think. Let's go for the color with a strong personality.

by Mélissa Gargiullo
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Lifestyle

Vegetarian cuisine: Benefits and good addresses.

A true social phenomenon, vegetarianism is more than a food habit and today would be similar to a philosophy of life. But then where does this diet come from? What are its benefits and where to find the best vegetarian addresses in Geneva? Clarification.

by Juliette Weiss
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Fashion–Woman

The bourgeois trend of the season: The bow

This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.

by Maria José Aguilar Soriano
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Fashion–Man

Men’s fashion : The streetwear, state of the art

No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?

by Juliette Weiss
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Fashion

Prada a beautiful story of Italian style fashion

Why would the Devil select Prada as his clothing style preference? What's so special about this century-old jewel hidden in its waterproof nylon bag and crushed by its flame-embellished stiletto heels? Could it be that eccentric non-conformist yet refined elitist side that sets the brand apart from other Houses? Or is it that subtle blend that perfectly combines good and bad taste?  It's the Prada success story.

by Eugénie Rousak
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Fashion

Bally, when Swiss and Made make the pair

It's hard to imagine that Empress Sissi's wedding, the ascent of Mount Everest, Neil Armstrong's footprints on the moon, the performance of the Swiss team at the 1948 Winter Olympics and the photo shoot of rapper Doug-E-Fresh's cover could have anything in common. And yet! One and the same brand contributed to this series of events. A brand that has been around for more than a hundred years and which started out timidly in the basement of a house in Schönenwerd to become an international leader in footwear. This is the story of Bally.

by Eugénie Rousak
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Fashion

Kuna, textile heritage of the Andes

It is a delicate mix between the Inca traditions and modern trends that characterizes the Kuna style. With its freshly opened Geneva boutique, the brand invites you on a journey to the top of the Andes to discover the traditional know-how of the artisans. Working with the many facets of alpaca fiber, it offers clothing, accessories and plaids for the home.

by Eugénie Rousak
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Fashion

Balenciaga, the phoenix of fashion

It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.

by Eugénie Rousak
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Fashion

Kuna

A success story between Geneva and Peru, KUNA is the fruit of more than 50 years of family adventure in the world of Andean textile fibers.

Geneva
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Beauty–Fashion

WIISH

For fans of fashion and trendy objects with ethical aspirations, make a WIISH! The stopover between Geneva and Carouge, a stone's throw from the Parc des Bastions adjacent to the superb Place De Neuve.

Geneva
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Sport–Fashion–Woman

Trend at the top of the mountain

Facing the cold weather in style? This is the challenge that every winter offers us when the resorts open their doors. Whether you're a winter sportswoman or simply a lover of après ski, here are our tips for looking stylish in the mountains.

by Laëtitia Cadiou
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Portrait

Rylsee – The artist who likes to play with letters

Typography, design, graffiti are all playgrounds for Rylsee. The journey of a complete and happy artist.

by Laëtitia Cadiou
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Decoration–Lifestyle

George

A store that has succeeded in bringing together in one place design, jewelry, decoration and contemporary objects as unusual as they are beautiful.

Geneva
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Jewellery–Jewels

RITA & ZIA

For more than 10 years the brand has been creating unique jewelry inspired by the "Gypsie" universe. Each piece is exclusive and assembled by hand in the Geneva workshop.

Geneva
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Fashion

Basics Boutique

It is in the residential area of Florissant that the Basics boutique has been located for years. Basics is known for its chic and contemporary style and as its name suggests, it offers a selection of timeless pieces for active women who need to move easily from the office to the chic party scene.

Geneva
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Portrait

Madeleine Bellani – How to regain self-confidence through a makeover?

Image consulting can change our lives, explained by Madeleine Bellani, image consultant and style coach who decided to join the NOW Geneva media platform.

by Laëtitia Cadiou
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Fashion

Eden Park

A charming, chic and contemporary men's ready-to-wear boutique in the heart of the city.

Geneva
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Uncategorized

Fanny Smith – We’re all going to become skicross fans!

by Laëtitia Cadiou
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Fashion

Tricosa

It is an institution in Geneva, a reference in children's clothing since 1958. More than a boutique, it is a true concept store that awaits mothers looking for a pleasant place with impeccable service to dress their charming toddlers from 0 to 16 years old.

Geneva
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Fashion

Affaires À Suivre

Even if there is a sharp choice of some pretty contemporary brands, this store is among the first to have selected exceptional pieces in vintage and second hand with many brands that make you dream.

Geneva
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Fashion

Lacoste: The legendary crocodile and its hundred-year-old claws

Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father's aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.

by Eugénie Rousak
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Uncategorized

Instant mode: red is essential

by Laëtitia Cadiou