Welcome to the new
store concept !
New look for Etam in Montreux
Category: Woman
Silk for sleeping
Softness, comfort, lightness so many words to describe this material that we dream to wear all night or even day.
The miniskirt turns heads
Fall is shaping up to be sexy. NOW presents a maxi selection of mini skirts for the season.
The sun bathing suit
Beach, countryside, city pool, what swimsuit for what occasion? NOW has taken a look at some of the best swimsuits in our local stores.
Fashion focus – The trench coat from every angle
Il est certes vu et revu mais comment s’en passer ? Le trench coat indétrônable dans votre garde-robe ce printemps ! Zoom sur l’imper avec une sélection à couper le souffle .
Fashion Focus : Leather and if we finally dared!
Sophisticated, sexy, rock’n’roll or wise, leather knows how to adapt to every moment of our lives, a trend that crosses the seasons with agility. Leather selection, from the NOW pieces to wear until spring.
Combat Boots invade the asphalt to face winter in style
Military-inspired, futuristic, versatile and very glamorous: combat boots, also known as “rangers”, are the perfect footwear for winter. These legendary shoes have managed to captivate punks, the queen of pop and the icons of the 90s. What’s next?
Celine, with and without acute accent
If Celine were a woman, she would be the perfect combination of minimalist elegance and resolutely contemporary accents. She would venture into a vintage aesthetic, combined with a delicate casualness and the so seductive rock wear. Rebellious and ambitious, this Parisian woman is anchored as much in her time as her Luco Pompons Triomphe moccasins. But does Celine necessarily have to be a woman? This is the story of the brand that this year celebrates the alabaster wedding with its loyal clientele.
Fashion Focus: red is essential
This season we are betting everything on red. But don’t be afraid of it! It is much easier to adopt than you think. Let’s go for the color with a strong personality.
The bourgeois trend of the season: The bow
This is not the first time the bow has appeared on the catwalks. But for this Autumn/Winter 20 season, we have been spoiled! The bow is the bourgeois trend of the season. Focus on this timeless trend.
Trend at the top of the mountain
