UV rays, pollution, dehydration, dark spots: the new generation of protective skincare does more than simply filter the sun. These formulas hydrate, strengthen the skin and support it every day, in the city as well as on holiday.
Category: Beauty & Wellbeing
New Fragrances, Summer Trails
Quelques nouveautés parfumées se glissent dans notre sélection de fragrances idéales pour l’été. Fleurs solaires, fruits juteux, thé lumineux, peau salée ou bois précieux. Des sillages à porter comme une parenthèse de lumière.
Skin Flooding: the Korean method redefining hydration
Hydrate, plump and brighten: skin flooding – the new essential skincare ritual.
Eye Patches: the express beauty gesture that changes everything
The secret to flawless eyes? Two patches, a few minutes… and the wow effect.
Holiday Hair Trends: The Styles to Try
Looking for a glowing, polished look for the festive season? Here’s a spotlight on the holiday hair trends recommended by the expert stylists at Victoria Coiffure.
PROLONG YOUR TAN NATURALLY
New skincare & glow essentials to restore and keep your summer glow
☀️ Sun, skin & smart protection: the 10 best sunscreens for summer 2025
Sun cream, protective mist or melting lotion: discover our selection of top-rated sun protection products. Effective, sensorially irresistible formulas for safe tanning this summer.
Sweet pastel colours
Make-up, skincare, accessories – the pastel palette is coming into its own this spring.
What routine to adopt the day after a party?
All our tips and miracle products for an express radiance routine
Garçonnes Haircuts: Style & Audacity
Short haircuts, for whom? And how to wear it!
New fragrances on the rise
Shopping, the perfumes that will leave a lasting impression.
Beauty – NEW NOW Autumn 2024
Beauty special: back-to-work novelties
Summer hair special: Treatments, coloring and care in the sun
Protect, moisturize and pamper your hair to keep it looking beautiful all summer long: a few simple tips.
NEW NOW! Beauty novelties
Today’s most desirable beauty, make-up and hair care products.
Perfumes, the elixirs of love
New fragrances to give as gifts, spray passion around you
Targeted care for menopause
Skin and hair, a short guide to get through this stage smoothly.
The rose for winter
The best treatments for incorporating the power of rose into your beauty routine this winter.
Beauty sleep, the secret of night care and serums
The many benefits of skin care before going to bed at night for radiant, healthy skin. A selection to dream about!
Men’s Beauty – Top 10 skincare products for men
All the steps for a complete skincare routine for men and their specific skins.
NEW NOW! Summer Beauty and Accessories
Summer is here, bringing with it a wave of new fashions and innovative products in the world of beauty.
Beauty – New Now
Special beauty flash, irresistible novelties!
The combined package from Clinik: Pubis & Underarms
The perfect opportunity to discover laser hair removal in complete serenity!
A second Victoria Coiffure salon in Geneva
A new address on route de Florissant for all your wellness and beauty needs.
Belle Luce peel-off mask
With cornflower petals, for a soothing action.
Edelweiss reveals its beauty secrets
The snow everlasting flower, this white flower with many medicinal virtues, elected queen of beauty by cosmetics.
Giveaway: Box of Wonders Advent Calendar
The Body Shop pampers you for Advent
The new Belle Luce face mists
Discover the purifying, soothing or toning virtues of floral waters.
Autumn scents
A few new scents are being introduced for the fall season with delight.
Beauty and its small sizes for the summer
Selection of beauty products in mini mode to travel light.
All fun, all fluorescent!
The color fluo will be part of the party all summer! In total look or small touches to warm up any outfit. Orange, yellow, green and pink are making fashion twirl.
Belle Luce Cosmetics moves to Chandolin Boutique Hotel SPA
For a relaxing wellness break
Hairstyle – the wedding bun
Chignon volumineux au side bun, romantique ou rock, retrouvez quelques inspirations soufflées par de grands couturiers et people du moment.
Wishlist – Mother’s Day 2022
Gift ideas to spoil your mother
L’AUBALIEU Swiss Laboratory – Mother’s Day
A special offer to spoil your mother
Why do we love lip oils? Care + beauty all in one!
6 lip oils that are on NOW’s beauty radar.
Opening CLINIK in Sion
The leader in permanent hair removal settles in the Valais!



































