The Complete Care Routine
Today’s men are no longer content with a quick face wash. They are increasingly adopting a complete skincare ritual, similar to those used by women. This includes steps such as cleansing, exfoliation, serum application, moisturizing, regular use of sunscreen and even hair and beard care. This trend reflects a growing awareness of the damaging effects of pollution, stress and fatigue on the skin. By investing in their appearance and well-being, men can not only improve their self-confidence, but also take care of their skin’s long-term health. Let’s take a look at a beauty routine for men.
The first step in any good routine is to cleanse your skin thoroughly. Shiseido Men Face Cleanser is a rich, creamy-textured foam that performs deep cleansing, removing impurities for fresh, soft skin that lasts all day. Thanks to triple TSUBAKI™ technology, it removes impurities and excess oil while preserving skin moisture for a fresh, soft feeling. What’s more, this multi-tasking foam can also be used as a shaving foam.
Moisturizing and caring for the skin
Moisturizing skin care is essential for men, helping to maintain healthy, resilient skin. Daily moisturizing protects skin from external aggressors, prevents post-shave irritation and reduces the visible signs of aging. What’s more, these products are specifically formulated to meet the unique needs of men’s skin, guaranteeing optimal results.
Beyond Men’s Care, the first Swiss brand of biotechnological cosmetics dedicated to men, has launched a duo routine for complete, ultra-comforting hydration. The Energizing Moisturizier and the Refreshing Glow Toner. One deeply moisturizes, restores radiance to dull complexions, provides cellular regeneration and balances the skin while protecting it from external aggressions. The high-performance mist accentuates the benefits for the skin: it moisturizes, tones and protects, offering the rapid results of a serum that can be sprayed all day long to refresh the skin. The range is certified organic and 100% of natural origin, with no essential oils, no fragrances, vegan and not tested on animals. Beyond Men’s Care is a brand to keep an eye on!
A fine, ultra-light texture for Boy de Chanel’s Lipbalm, which thanks to its high content of jojoba oil, nourishing shea butter and the antioxidant derivative vitamin E, moisturizes your lips for a natural result. The transparent, shine-free formula nourishes lips in all weathers.
Eye care for men refreshes and revitalizes the eyes. Age Defender Eye Repair by Kiehl’s is an exclusive treatment for men’s eyes, helping to combat signs of fatigue and aging while illuminating the eyes.
Although some moisturizers contain anti-UV-A and UV-B agents, their index is often too low, so it’s advisable to apply a sun cream that offers essential protection against the sun’s harmful rays, to meet the specific needs of men’s skin. These products, designed to be lightweight and non-greasy, enable men to enjoy the outdoors with confidence, avoiding sun damage and preserving the health of their skin.
Biotherm UV Defense City+ Ultra Light Texture is a high-protection fluid, a veritable all-in-one shield: SPF50 protection against sun and pollution, enriched with Plankton Life to soothe the skin. Ultra-fast absorption, no white marks. Take it with you wherever you go.
Beards and facial hair
The beard trend is far from fading. These days, men pay particular attention to the care of their beards, using oils and balms to keep them soft, moisturized and well-groomed.
A L’Erbolario boutique has just opened in Lausanne, offering a complete range of beard care products for men. We’ve selected the Uomo Shaving Cream Emollient Action for a delicate shaving routine, and the Uomo Afteshave Fluid to instantly reduce redness caused by shaving, leaving the skin feeling instantly soft.
Beyond Men’s Care offers a care oil for beard hair. Certified organic and 100% natural, it’s much more than just a beard oil. It nourishes, softens and shines your beard while soothing skin irritations. Its unique formula promotes the skin’s natural regeneration, leaving a non-greasy finish. What’s more, its intense woody fragrance is an unforgettable sensory experience.
Advanced hair care
According to Antony of Victoria Coiffure salons in Geneva, hair care is no longer just for women. Men are looking for quality products to keep their hair healthy and styled according to the latest trends. Products such as fortifying shampoos, anti-hair-loss lotions and styling waxes are gaining in popularity among men. Kérastase’s Genesis Men range, a dual-action anti-hair loss and redensifying range, offers 5 products for men to limit hair loss and density.
Fragrance care spray
Fragrances, in addition to their pleasing scent, can benefit the mind and body by awakening the senses and inducing a sense of well-being. All Over Body Spray is the new casual way for men to wear Tom Ford Noir Extreme fragrance. Refreshing and invigorating, it can be worn alone or in combination with the fragrance, offering a balanced, sensual and elegant olfactory signature. Its 360° spray makes it easy to apply, even to the hair. A touch of masculinity in a spray.