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Watches

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Max Bill nowvillage.com
Swissness

Max Bill – Precision as Poetry

Artist, architect, theorist and designer, Max Bill transformed Swiss precision into a universal language, elevating geometry into a timeless aesthetic.

by Laëtitia Cadiou

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Montre
Watchmaking

Timepieces in autumn shades

As leaves turn golden and copper, watches follow the rhythm of the season. Brown, deep green, burgundy or rose gold – sporty yet refined timepieces dress up in warmth and elegance to live the autumn in style.

by Laëtitia Cadiou

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Montres blanches été 2025
Watchmaking

Watches turn white for the elegance of summer

Whether jewelled, sporty or artistic, white watches are the perfect companions for sunny days and elegant summer evenings. Chic, fresh and versatile, they embody effortless summer sophistication.

by Redaction NOW Village

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Lifestyle

Valentine’s Day special: Gifts to offer

Valentine's Day is fast approaching, and it's the perfect time to give (or treat yourself to) a gift that's sure to please.

by Redaction NOW Village

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Watchmaking

Festive watches: elegance on the wrist

The finest men's and women's watches to celebrate in style

by Redaction NOW Village

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Watchmaking

Sparkling and colourful : Watches on summer time

Summer is synonymous with bright colours and accessories that reflect the season's joie de vivre. Complete your summer look by adorning your wrist with sparkling, colourful watches.

by Laëtitia Cadiou

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Watchmaking

Longines

Longines: Elegance, Tradition, Innovation. Since 1832, an emblematic brand of Swiss watchmaking, combining age-old expertise and modern performance to transcend time.

Switzerland
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Watchmaking

Flower Garden

Luxury watches or fashionable models, a selection at flower time

by Laëtitia Cadiou

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Univers Halloween ZARA HOME
Lifestyle

The Halloween universe, the complete list for a scary party

Young and older alike will be ready for Halloween night! With terrifying decorations, ghastly costumes, shiver-inducing objects and monstrously good baked goods.

by Redaction NOW Village

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Montre spécial été Aikon tide Maurice Lacroix
Watchmaking

Summer watches, dive into the deep blue

Dive watches, silicone bracelets, lightweight fabrics, or ultra-sophisticated, here's our selection of this summer's hottest watches.

by Redaction NOW Village

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Watchmaking

Patek Philippe: from exile to watchmaking sovereignty

While the Patek Philippe name is now associated with manufacturing excellence and technological prowess, its history is a troubled one, guided by the audacity of Patek, Czapek, Philippe and Stern.

by Eugénie Rousak

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Watchmaking

Wonderful men’s watches & Swiss made for less than 2000 CHF

How can you resist when faced with high-performance watch models, a unique design and an irresistible price, all Swiss made.

by Laëtitia Cadiou

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Lifestyle

A marriage of art and design

Focus on the coolest collaborations.

by Eugénie Rousak

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Destination

The Patek Philippe Museum

A fascinating dive into the world of luxury watchmaking.

Geneva
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Watchmaking

Watches – Deep black and ultra chic gold

Prelude to the holidays, the watches to wear in order to shine!

by Redaction NOW Village

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WatchmakingSwissness

The crowning of Rolex

This is the story of the frenetic creativity of a watch that evolves with innovation while remaining timeless.

by Eugénie Rousak

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WatchmakingSwissness

Geneva Watch Days, 4 days of meetings at the heart of the watchmaking art

Lancé en 2020, renforcé en 2021 et réinscrit à l’unanimité des Maisons participantes à l’agenda 2022, Geneva Watch Days s’est progressivement glissé parmi les rencontres phares de la haute horlogerie.

by Eugénie Rousak

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Watchmaking

Watch Week with YvanMonneT & Tzoumy

Finished

An exclusive visit to the workshop in Geneva

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Lifestyle

Valentine’s Day 2022: gift ideas to say, I love you

Un week-end en amoureux, un bijou personnalisé, un objet de décoration pour toujours, de belles idées cadeau à offrir le jour de la Saint-Valentin.

by Redaction NOW Village

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JewelleryWatchmakingSwissness

Chopard, 161 floating diamonds, the story continues.

With a production of nearly 70,000 watches and as many pieces of jewelry annually, Chopard remains a fervent defender of the meticulous know-how of watchmaking and the ancestral values of this intangible Swiss heritage.

by Eugénie Rousak

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Watchmaking

Vacheron Constantin: 57 complications of success

Plus ancienne que la Genève helvétique, la pépite horlogère, Vacheron Constantin remonte le temps avec précision.

by Eugénie Rousak

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Watchmaking

Art & Watchmaking: a crossed destiny

For several years now, watchmaking has taken over art, giving rise to combinations as original as they are daring.

by Redaction NOW Village

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Places we love

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Jewellery

136 sparks of Bvlgari

All roads lead to Rome, don't they? Like that of Sotirio Bulgari, who opened his first store in 1884 on Via Sistina, right in the heart of the Italian capital. 136 years later, his cabinet of curiosities sets the tone for the jewelry industry, guided by his scintillating audacity and overflowing creativity. A meandering blend of Ottoman origins, Roman heritage, a resolutely contemporary approach and the unbridled imagination of its creators, Bvlgari's style is today a symbol of Italian excellence and finesse. This is the story of the non-conformist Dolce Vita.

by Eugénie Rousak

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Fashion

Bally, when Swiss and Made make the pair

From the peaks of the Himalayas to the moon, Bally has been part of history's greatest moments for over 170 years.

by Eugénie Rousak