In the world of colour, there is an undisputed authority that guides, inspires and influences creative industries across the globe: Pantone. This renowned colour company plays an essential role in providing a universal language for colour expression and management. It serves as a beacon for designers, artists, brands and manufacturers around the world, helping them to make crucial colour-related decisions at every stage of production.
PANTONE, MASTER OF COLOR
Thanks to its colour system and rigorous standards, Pantone offers creative people an infinite range of possibilities. More than 10 million designers and producers rely on its products and services to define, communicate and control colours, from inspiration to realisation. The cutting-edge technology provided by X-Rite ensures colour consistency across a range of materials and finishes, whether in graphics, fashion or industry.
Pantone standards specify the physical and digital characteristics of colours, providing the tools to manage them effectively. The Pantone Color Institute™ distinguishes itself by offering customised colour standards, brand identity and product colour consultancy services. In addition, it attracts worldwide attention with the annual announcement of the “Colour of the Year”.
COLOUR OF THE YEAR 2024: THE GENTLE ELEGANCE OF PEACH FUZZ
Peach Fuzz is a colour that invites relaxation, kindness and conviviality. It’s a soothing shade that recalls the moments of comfort and gentleness in our busy lives. The choice of Peach Fuzz as the colour of the year in 2024 sends out a clear message: this is the time to refocus on well-being, cultivate warm relationships and create soothing, harmonious spaces.
By choosing Peach Fuzz as the colour of the year 2024, Pantone is reminding us of the importance of comfort, softness and well-being. This soothing hue can be found in design, fashion, high-tech and everyday objects, creating a warm and welcoming atmosphere. Peach Fuzz goes beyond aesthetics, inviting us to cultivate a soothing atmosphere in our lives, a trend that is sure to make its mark in the coming year.