Enjoy local trends

Books

HOPE by Cristina Mittermeier

A manifesto that transforms the beauty of the world into a true force of hope. A book to give as a gift!

Shopping

🎁 Last minute : our precious ideas for gifts

It’s never too late to choose a gift that truly makes an impression. We’re here to help you find it.

The Guide

Yayoi Kusama at Fondation Beyeler

From October, 12 a special exhibition: a retrospective of the famous Japanese artist Yayoi Kusama in Basel.

Hairstyle / Hair

Holiday Hair Trends: The Styles to Try

Looking for a glowing, polished look for the festive season? Here’s a spotlight on the holiday hair trends recommended by the expert stylists at Victoria Coiffure.

Discover our addresses

See

Beauty

Victoria Coiffure & Beauty

A discreet hairdressing and beauty care salon that remains for more than 30 years one of the most appreciated. A cosy and elegant place to spend a moment of absolute relaxation.

Geneva

See

Watchmaking

Longines

Longines: Elegance, Tradition, Innovation. Since 1832, an emblematic brand of Swiss watchmaking, combining age-old expertise and modern performance to transcend time.

Switzerland

See

Lifestyle–Food

Betjeman & Barton

A story of tradition and passion for tea culture, which includes one of the famous Betjeman & Barton boutiques, established for over 20 years in the pretty little town of Carouge.

Geneva

Headline

See

Shopping

🎁 The most marvelous advent calendars for 2025

We’re falling for a selection of Advent calendars we can’t stop dreaming about! The countdown to Christmas is shaping up to be as dazzling as it is magical.

by Redaction NOW Village

See

Swissness

Johanna Spyri: The Pen That Made the Alps Shine

From the serenity of her native Hirzel to the heights of literary fame, Johanna Spyri gave Switzerland one of its most enduring symbols: Heidi. Through her gentle yet powerful writing, she transformed the simplicity of Alpine life into a universal tale of freedom, kindness, and resilience — a story that continues to illuminate the spirit of the Swiss Alps around the world.

by Redaction NOW Village

See

Food

Restaurant Anouch – Recipe of the Chef Tamara Hussian

Her recipe of Beetroot & Coffee

Geneva

See

Fashion

Suede Returns for Mid-Season Style

Mid-season suede fashion is making a comeback. Jackets, boots, bags, and skirts stand out as chic, retro, and timeless must-haves.

by Redaction NOW Village

The object

of desire

Shopping

The iconic bag LOULOU by SAINT LAURENT

The Loulou by Saint Laurent has established itself since 2017 as a true staple of the women’s wardrobe. Designed under the direction of Anthony Vaccarello, it pays tribute to Loulou de la Falaise, muse and close friend of Yves Saint Laurent, the embodiment of a free-spirited, rock and endlessly chic style.
Instantly recognizable thanks to its chevron quilting and interlaced YSL logo, the Loulou combines modernity with exceptional craftsmanship. This version in quilted lambskin leather, in a Deeply Red shade, makes it an accessory that is as elegant by day as it is striking by night.
Timeless and desirable, the Loulou bag is the ultimate fashion gift to place under the Christmas tree.

Shop Now

Out now

Follow the guide

See

rétrospective Yayoi Kusama à la Fondation Beyeler

Exhibition

Yayoi Kusama at Fondation Beyeler

See

Art

Open-air art: 10 cultural walks in Switzerland

Open-air museums are a real hit in Switzerland. Contemporary art, heritage, sculpture and historical reconstructions can all be discovered in the heart of nature, from the Jura to the Alps. This selection of 10 places invites you to explore culture in a different way – under the open sky

by Redaction NOW Village

See