VIVA MAGENTA ! The color of 2023 is here!

Pantone, the American color guide has set its sights on a sophisticated and exciting red to stimulate the creative world.

It’s a cry from the heart when we name the new color, elected queen of the year 2023, VIVA MAGENTA! With its real name Viva Magenta 18-1750, it sounds like a new era, a revolution that will spark design, the celebration of fashion in color, to make our interiors dance and energize the objects of decoration. Gone are the gloomy, pale and delicate colors that do not dare to express themselves. This year, make way for boldness, elegance, a free and joyful spirit that unites everyone on earth or in the universe of metaverses. We dare with this red, which flirts with purple and pink! A quick look at the pioneers of VIVA MAGENTA.

Beauty

In beauty, we dream of seeing color at the end of our hair, of a mouth dressed in crimson red, of an ultra sexy eyeliner that gives us an enigmatic look or on a perfume bottle that is ultra desirable. Among the new beauty products, who will have already shown their colors?

New from Lancôme with La Nuit Trésor Intense: just like its bottle, an intense and magnetic trail with notes of rose, black cherry and the addictive sweetness of almond milk. A heart of perfume vibrant with emotion.

In the huge color collection of Mavala’s mini nail polishes, you will obviously find some nail polishes of the 2023 trend.

Nail Polish Macao MAVALA, Eye Liner The 24H Automatic Eye Pencil 336 3INA, Perfume La Nuit Trésor Intense LANCÔME, Mat Lipstick Limited Edition Rose Magenta HERMÈS, Hair straightener Berry Crush 230 BABYLISS

Fashion

It’s hot and divinely elegant, the designers are not going to miss their appointment with Viva Magenta and rock their look with exuberance. However discreet this summer, the shade raspberry crushed should be displayed with more confidence for the fall-winter 2023 collections. We spotted a few designers during the shows who are part of the Magenta red adepts.

Iconic accessories from the Gucci Cosmogonie collection, these shimmering slide sandals with their bright details and cherry color will awaken any outfit.

Outfits PACO RABANNE, BARBARA BUI, PRADA, ETAM, Locò Small Bag VALENTINO, GG Slide Sandals GUCCI

Design

We long to curl up in a velvet sofa or have tea in a warm place with walls printed with the color Viva Magenta, an object, the one that will give brightness to our interior, or a floral composition for the positive touch. We can hang a canvas or imagine a projection of a work of art NFT on a wall too neutral. The color Viva Magenta will give us a taste for decoration and bring us the right energy.