Seaside style is no longer just about shells, nautical stripes or deck lanterns. Today, it feels more subtle, more radiant, sometimes spectacular, sometimes poetic. It evokes the Mediterranean as much as the Riviera, family houses open to the summer air, and contemporary terraces facing the lake or the horizon.
To bring summer into the home, a few carefully chosen pieces are enough: a light textile, a graphic object, a soft lamp, well-designed outdoor furniture, a vibrant table setting or a wall that tells a story of elsewhere. From Dolce&Gabbana Casa to Maison Sarah Lavoine, from Milola to Lucie Adler, from Zara Home to Seletti, decoration takes on a holiday mood without ever falling into cliché.
Maison Sarah Lavoine – The Riviera in Colour
With Maison Sarah Lavoine, seaside style becomes more graphic, more colourful, more Riviera-inspired. Here, summer is not limited to traditional blue and white: it is expressed through luminous ceramics, stripes, linen, baskets, sun-filled objects and touches of colour that awaken the home.
A Riviera vase, a colourful plate, a light tablecloth, a cushion, a lamp or a few well-chosen accessories are enough to transform a room. The home becomes more open, more joyful, more alive. An elegant way to invite summer in without falling into predictable seaside decor.
Bongénie – Objects for a Summer Home
At Bongénie, seaside style is created through carefully chosen touches, like a collection of objects brought back from a dream summer. A beautiful book placed on a coffee table, a linen lamp, a lacquered box with graphic lines or a carefully selected decorative object adds nuance to this holiday home we imagine as bright, lively and elegant.
The Assouline book Baur Au Lac: A Legacy by the Lake brings a very Swiss note, between lake, palace and art de vivre. Jonathan Adler’s Labyrinth lacquered jewellery box adds a more graphic, almost precious touch. As for Pomax’s Lampedusa table lamp, made of mango wood and linen, it evokes a soft Mediterranean light, ideal for a summer living room or bedroom.
Milola – The Terrace as a Living Space
To extend the seaside spirit into the garden, balcony or terrace, Milola imagines the outdoors as a true living space. From Blonay, the house offers a selection of designer outdoor furniture, from sofas and armchairs to coffee tables, sun loungers, garden sets and accessories designed for the warm season.
The idea is no longer simply to furnish the outdoors, but to give it the comfort and elegance of a living room. A few generous seats, a coffee table, a parasol, cushions, woven materials or warm wood are enough to turn a Swiss terrace into a summer retreat.
We particularly like the contemporary lines, the easy-to-match shades and the materials designed to last. Whether by the sea or by the lake, the spirit remains the same: to slow down, entertain, read, dine outside and let the evening settle in.
Seletti – Seaside Style, Pop and Artistic
With Seletti, seaside style leaves the classic register behind and becomes more daring, between contemporary design, pop imagery, artistic landscape and reinvented garden furniture. The folding Toiletpaper – Seagirl daybed brings a surreal and seaside-inspired note, signed by Maurizio Cattelan and Pierpaolo Ferrari. Its intense blue, offbeat motif and daybed silhouette make it a strong piece, almost a living artwork.
In an even rarer register, the limited-edition rug Holiday at the seaside #18 transforms the Italian coastline into a decorative work of art. Taken from Giacomo Giannini’s photographic series MID-AIR 1986–1992, it reproduces an image captured from a helicopter, where the seaside becomes abstraction, graphic composition and material to be lived with.
With the Industry Collection Aluminium Armchair – Sky Blue, designed by Studio Job, Seletti revisits classic garden furniture in a joyful, colourful and almost bucolic version. Its romantic shapes, inspired by Victorian garden sets, meet pop decorations that turn it into a true character piece. In sky blue, it immediately evokes summer light, open terraces and holiday homes that dare to be playful.
With these pieces, the summer home moves beyond simple seaside decor to become a field of artistic expression. The seaside is no longer just an atmosphere: it becomes image, landscape, colour, material and design.
Dolce&Gabbana Casa – The Mediterranean in Majesty
With Dolce&Gabbana Casa, the home becomes decor, theatre and travel. The Italian house celebrates a flamboyant Mediterranean world, rich in motifs, colours and Sicilian references. Here, summer does not whisper: it makes a statement.
Tableware, cushions, decorative objects, furniture, bed linen and accessories create a sunny universe where every piece seems to tell a story. Carretto Siciliano, Blu Mediterraneo, Zebra and Leo motifs transform the interior into a spectacular summer residence, between chic folklore, intense blue and controlled exuberance.
We imagine a table dressed in colour, plates like paintings, a generous vase, a graphic cushion placed on a pale armchair. A way to bring the Mediterranean into the home with elegance, audacity and theatricality.
Maisons du Monde – The Azur Limited Edition
With its Azur limited edition, Maisons du Monde offers a decorative escape that feels like a holiday. The name alone evokes the Côte d’Azur, white façades, blue shutters, shaded terraces and that very special light of summer houses.
The collection plays with seaside codes without freezing them in place: deep blue, luminous white, natural materials, graphic objects, light seating, vases, cushions, lamps and decorative details. Everything seems designed to refresh the home, awaken a room or give a terrace the feeling of the Mediterranean coast.
Choose one statement piece or a few accents: a striped cushion, a blue object, a portable lamp, a vase or a touch of tableware. Seaside style becomes accessible, joyful and immediate.
Zara Home – The House of Marisa Berenson
With The House of Marisa Berenson, Zara Home presents a collection that feels like a travel diary. Inspired by the world of Marisa Berenson, an icon of cinema and fashion, this capsule creates a summer home that is bohemian, cultured, radiant and deeply personal.
There is a free elegance here, made of natural materials, prints, delicate details and objects that seem to have a story. The atmosphere is not that of a house decorated for the holidays, but rather of a place inhabited by memories, past summers, travels and long days in the sun.
It is an invitation to create an interior that is less perfect and more alive. A bright living room, a fresh bedroom, a relaxed table, a few carefully chosen textiles and accessories: summer settles in naturally, in a bohemian Riviera spirit with a slightly cinematic touch.
Bonsoirs x Jacques Merle – A Summer Home Drawn by Hand
With its collaboration signed by Jacques Merle, Bonsoirs invites summer into the home through textiles. Cushions, bed linen, beach towels, tablecloths and placemats become the canvas for a delicate imagination, filled with hand-drawn motifs, ornamental scenes and Mediterranean references.
We love this way of telling the story of holidays without falling into expected seaside decor. Here, the seaside spirit becomes more interior, more artistic, almost pictorial. A cushion cover placed on a pale armchair, a drawn tablecloth for an outdoor lunch, a beach towel slipped into a basket: each piece evokes summer with softness.
Textiles become a mobile decor, easy to change, move and combine. A simple and poetic way to transform the home with the seasons.
Lucie Adler – Wallpaper as a Window Elsewhere
To bring summer into the home, there are not only objects. There are also walls. With her wallpapers drawn like sensitive landscapes, Lucie Adler creates decors that open up space, soften a room and immediately give it soul.
In a bedroom, hallway, entrance or reading corner, wallpaper can be enough to create the feeling of a holiday home. The motifs evoke nature, shores, gardens, soft colours or memories of elsewhere. The wall is no longer a background: it becomes a horizon.
Seaside style then takes on a more poetic dimension. It is no longer only about decorating, but about creating an escape. A visual, intimate and elegant breath of air, like a window open onto summer.
Summer, in Carefully Chosen Touches
Bringing summer into the home does not mean changing everything. Sometimes all it takes is a brighter table, a lighter textile, a sun-filled object, an armchair turned towards the terrace or a motif that invites travel.