From grigris to pop icons
Long confined to jewelry, lucky charms are now invading everywhere: as refined pendants, personalized charms or adorable little figurines. Hanging from bags, keys or in a pile, they tell a story, elicit a smile and add an intimate touch to our looks
Cult brands to adopt
Pop Mart – Labubu
L’elfe espiègle de Kasing Lung est L’objet de désir du moment. Vu sur les sacs de Rihanna ou Lisa (BLACKPINK), ce mélange peluche/vinyle cartonne sur TikTok. Inventé en 2019, Labubu domine les tendances en 2025.
Sonny Angels & Smiski
These kawaii figurines, to be collected in blind boxes, have a soft, playful appeal. Smiski, with his little phosphorescent creatures, is particularly viral on TikTok.
Luxury Labels (Miu Miu, Loewe…)
The big brands are reinventing luxury charm: from teddy bear key rings at Miu Miu to stylized animals at Loewe, and couture creations by Prada, Burberry and Gucci… Between fun and symbolic value
Bag Bijoux by Ashna Mehta
Offering an ultra-personalized, precious dimension, Bag Bijoux offers gold charms set with diamonds (initials, symbols) for a discerning clientele. Personalized, ultra-precious pieces.
String Ting
Authentic and handmade, these charms feature Miyuki pearls and Swarovski crystals. They offer a bohemian and imaginative alternative to industrial charms.
A mix between fashion and superstition
Lucky charms, luxurious charms or pop figurines… Lucky charms reflect our need for symbols, lightness and emotion. To be given as gifts, collected or hung everywhere, they transform fashion into a playground where every detail becomes a personal gri-gri.