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Man

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LifestyleSwissness

Stainless steel millefeuille

The history of the Swiss knife, the absolute Swiss symbol

by Eugénie Rousak

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Watchmaking

Mother of Pearl for this summer

The timepieces dress their dial with mother-of-pearl and go from the shadow to the light.

by Laëtitia Cadiou

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FashionWomanManSwimwear

The sun bathing suit

Beach, countryside, city pool, what swimsuit for what occasion? NOW has taken a look at some of the best swimsuits in our local stores.

by Redaction NOW Village

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ArtSwissness

Alberto Giacometti, art through the heads

Creator of the most famous step in sculpture, Alberto Giacometti is undeniably part of that small circle of avant-garde innovators.

by Eugénie Rousak

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FashionMan

Gentleman’s Club: sweatpants in the spotlight

The jogging suit; the best fashion ally to feel comfortable and trendy. Gentlemen, it's up to you to adopt the trend!

by Maria José Aguilar Soriano

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Exhibition

WABI-SABI the beauty in imperfection Steve McCurry & Barbier-Mueller Museum

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LifestyleSport

Integral Nutrition Coaching, tailor-made health

Would you like to discover a high performance coaching, guided by a man of passion? Then, immediately get on board for a better version of yourself, signed INC coaching.

by Juliette Weiss

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Art

Multicolored Cosmos by Paul Klee

Sometimes cubist, sometimes expressionist, sometimes surrealist or fauvist and from time to time fervent of concrete art, a perpetual confrontation can be read on his paintings. The life between figuration and abstraction of this almost Swiss painter.

by Eugénie Rousak

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Watchmaking

Vacheron Constantin: 57 complications of success

Plus ancienne que la Genève helvétique, la pépite horlogère, Vacheron Constantin remonte le temps avec précision.

by Eugénie Rousak

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FashionWoman

Fashion focus – The trench coat from every angle

Il est certes vu et revu mais comment s'en passer ? Le trench coat indétrônable dans votre garde-robe ce printemps ! Zoom sur l'imper avec une sélection à couper le souffle .

by Mélissa Gargiullo

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Portrait

Marc-Olivier Wahler: The Director of the Museum of Art and History (MAH), evolution or revolution?

He is said to be a man of projects, a contemporary art enthusiast and a reformer, but what about the man who took the reins of the emblematic Museum of Art and History in Geneva?

by Laëtitia Cadiou

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Food

Chocolate for Easter: Cric, crac, croc!

Afin de vous faire plaisir et de faire plaisir à ceux que vous aimez pour célébrer Pâques, nous vous avons préparé une sélection de choc !

Switzerland
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Art

“Everything is Dada”

If Dadaism quickly embalmed Europe with its sweet anarchist perfume before being projected across the Atlantic, it is in the calm and measured Zurich that it was born. Surprising and paradoxical? Not really, but let's start at the beginning.

by Eugénie Rousak

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BeautyHairstyle / HairMan

Gentleman’s Club – Trendy hair styles

Is it time to change your look? With spring approaching, the temptation to renew your style is increasingly strong, here are the trends for you gentlemen!

by Redaction NOW Village

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BeautyMake-upPerfumesCosmetics

In the name of the rose, Lancôme

While some revolutionize codes by simplifying their names, others proudly remain attached to the details that imbue them with French charm. Lancôme is definitely part of the second category.

by Eugénie Rousak

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Exhibition

Masterpieces from the Bemberg Collection

Finished
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BeautyPerfumes

Gentleman’s Club – Perfumes, the male’s flowers

Woody, musky, leather or even spicy notes, so many notes that are often associated with men's fragrances, and if we reverse the steam to sprinkle ourselves with floral and delicate perfumes. Here are a few floral and fragrant ideas for the man with a changing mood. 

by Laëtitia Cadiou

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FashionMan

Gentleman’s Club – bob and beanie in the spotlight

This winter, the beanie and bob will turn heads! Some accessories for you gentlemen, which we may actually borrow from you! Focus on this season's trendy hats. 

by Mélissa Gargiullo

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FashionMan

Men’s fashion: When the sweater replaces the jacket

Real essential of the male wardrobe, the sweater remains the best ally to warm the silhouette during the winter period. Monogrammed twists, retro inspirations, and revisited woollens, it becomes the highlight of the wardrobe, even if it means putting the classic jacket in the closet for a season.

by Juliette Weiss

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FashionMan

Men’s fashion : The streetwear, state of the art

No-limit branding, an ode to subculture and collaborations with the big names in luxury, streetwear has definitely made its mark on the fashion sphere. But at this time of the year, a wiser wind is blowing on our dressing room. So what are this season's stylistic codes and how can we adopt them?

by Juliette Weiss

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Portrait

Vincent Subilia, the man of the moment for the CCIG

The Chamber of Commerce, Industry and Services of Geneva (CCIG) is celebrating its 155th anniversary this year. It is the voice of the economy of more than 2,400 member companies. It is an opportunity to look back on this traditional institution, stimulated by a Managing Director who is just as much a part of it.

by Laëtitia Cadiou

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Portrait

Slatkine, a century-old family and literary saga in Geneva

Ivan, the publisher, the bookseller, the printer, the politician and the President of the Fédération des Entreprises Romandes tells us the story of his family but also a personal journey built on convictions and a free spirit.

by Laëtitia Cadiou

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Fashion

Balenciaga, the phoenix of fashion

It's hard to imagine that the trapezoidal Babydoll dress, the nailed it bag Motorcycle and the chunky sneaker Triple S could have anything in common. Universe, styles, creators, they are all opposites. And yet, these emblematic pieces have contributed to the fame of only one brand: Balenciaga! While the latest collections are now in the spotlight, the history of this century-old House has not always been as smooth as the gazar. After the pharaminous success of its creator, it almost remained forever a memory of the 1950s. But like a phoenix, Balenciaga was reborn from its boleros to sparkle on the catwalks.

by Eugénie Rousak

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Fashion

Kuna

A success story between Geneva and Peru, KUNA is the fruit of more than 50 years of family adventure in the world of Andean textile fibers.

Geneva
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Portrait

Tanguy Nef – A Genevan among the best in the world in alpine skiing

He thrilled us for his first slalom World Cup season by finishing 11th in 2018 in Levi, he is determined to give everything this season to accumulate points and why not climb on the podiums. Questions and answers to learn a little more about the course of this student, a high level athlete.

by Laëtitia Cadiou

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Fashion

Eden Park

A charming, chic and contemporary men's ready-to-wear boutique in the heart of the city.

Geneva
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Fashion

Lacoste: The legendary crocodile and its hundred-year-old claws

Boldness. This term is probably the most appropriate to describe the alligator brand. First came the audacity of teenager René Lacoste to go against his father's aspirations and start a sports career, then the audacity of tennis player René Lacoste to revolutionize the codes of the clay court, and finally the audacity of French designer René Lacoste to design sportswear to take him out of sports. This is the story of the alligator brand.

by Eugénie Rousak